"Companies have unique processes based on the complexity of theirchannel," explains Elay Cohen, vice president of products atsalesforce.com. "Apprivo is creating innovative applications thatdeliver immediate value to our customers."

"Apprivo revels in making complex channel processes more efficient,"comments Apprivo founder and CEO, Andrew O'Driscoll. "The flexibilityof the Force.com Platform-as-a-Service allows us to efficiently andcost-effectively develop the on-demand products our customers need tosucceed with their channel."

Apprivo on-demand products for Salesforce Partner Networks include:

Apprivo Named Accounts -- uses an innovative technique to streamlinelead routing so customers can minimize channel conflict and alignselling efforts within key accounts.

Apprivo Partner Scorecard -- consolidates and calculates channelperformance metrics so customers can focus partner behavior onactivities that will drive more revenue.

Apprivo Special Pricing -- instantly analyzes the impact ofnon-standard pricing across the entire value chain so customers candetermine whether competitive business is worth winning.

Apprivo products are fully native to Salesforce and run entirelywithin the Salesforce cloud, reducing customer risk as well as cost ofownership. Because Apprivo products are native, features leveragefamiliar Salesforce concepts. Users intuitively understand navigation,interaction, and reporting, reducing the learning curve, andincreasing the adoption of Apprivo products.

About Apprivo, Inc.

Apprivo delivers products and services that help enterprisesstreamline channel processes to maximize the value of their Salesforceinvestment. Customers depend on Apprivo's on-demand products andprofessional services to improve sales and marketing alignment,transparency and performance across their Salesforce Partner Networks.Apprivo is headquartered in San Francisco, California and is privatelyheld. For more information, please visit www.apprivo.com.

Media Contact:Tom ThomasApprivoEmail Contact(415) 632-5764