LicenciasOnline is an internet-based software distributor in Latin Americaand it aims to facilitate partners' growth through the provision ofcutting-edge software and business intelligence. Their sales business model is100% channel-oriented and LicenciasOnline represents a number of internationalvendors of products in the security, messaging and networking categories. Thecompany has an extensive reach in the region via a network of resellers,dealers, software houses and integrators.

"I am sure that the alliance between LicenciasOnline and GFI will be veryprofitable for the Latin American market. I strongly believe this because weare experts in the business and we motivate partners by giving them additionalbenefits and advantages. For example, our virtual platform allows them toeasily track purchase orders in real time and offers front-end and back-endsales assistance. Moreover, we develop training, demand generation campaignsand loyalty programs to enhance knowledge and optimize the business growth,"said Marina Patallo, Marketing Manager at LicenciasOnline.

GFI and LicenciasOnline are working closely together to establish evenstronger business links in the region and to successfully promote GFI productsin the South American market. An intensive program is under way withLicenciasOnline to give exposure to GFI in the market and to push the brandamong enterprises in the region.

"This agreement, without doubt, will increase sales of GFI's products inLatin America during the contract period; the IT channel in this region issolid and very experienced, and they are inundated with offers from variousvendors; LicenciasOnline's role will be to identify the markets and promoteGFI as the ideal solution," said Cecilia Zuvic Norton, Channel Manager forSouth America and the Caribbean.

"GFI and LicenciasOnline are two companies that are growing very fast inthe network security market. GFI required a partner with the expertise toenter and grow in this market, and through this new alliance our requirementsare met: LicenciasOnline are focused on security within the Channel and theyknow how to grow and expand the business.

"Through this agreement, LicenciasOnline will be an efficient route tomarket for the Channel and GFI, and it will also be the trainer, the creatorof opportunities and the ambassador for GFI in South America; mainly for theSME market. In LicenciasOnline, the channel will see an ally and not just anintermediary; LicenciasOnline will add value to our product at every stage: ingenerating demand, training resellers, organizing events in collaboration withGFI, providing credit, rewards programs and more," she added.

About LicenciasOnline

LicenciasOnline is an internet-based software distributor and a leader intechnology commerce and related services in Latin America. Channel oriented,LicenciasOnline offer products from the best software vendors includingMicrosoft, Symantec, CA, Check Point, Oracle, Google, VMware, Citrix, Novell,McAfee, GFI, Nokia, RSA, Websense, and Autodesk among others, as well assolutions for vertical markets. Their offices are located in Argentina,Bolivia, Chile, Colombia, Ecuador, Paraguay, Peru, Uruguay and Venezuela. Formore information visit http://www.licenciasonline.com.

About GFI

GFI is a leading software developer that provides a single source fornetwork administrators to address their network security, content security andmessaging needs. With award-winning technology, an aggressive pricing strategyand a strong focus on small-to-medium sized businesses, GFI is able to satisfythe need for business continuity and productivity encountered by organizationson a global scale. Founded in 1992, GFI has offices in Malta, London, Raleigh,Hong Kong and Adelaide which support more than 200,000 installationsworldwide. GFI is a channel-focused company with over 10,000 partnersthroughout the world. GFI is also a Microsoft Gold Certified Partner. Moreinformation about GFI can be found at http://www.gfi.com.

All product and company names herein may be trademarks of their respectiveowners.

SOURCE GFI Software