Prospectiv (http://www.prospectiv.com), a provider of online customeracquisition solutions to leading consumer brands, is the owner of theonline properties Eversave.com(http://www.eversave.com) and Healthier.com(http://www.healthier.com), and operates a lead generation platform used bypublishers across the Web.

For additional information about Prospectiv's 2008 Pharmaceutical OnlineResources Poll, previous Prospectiv pharmaceutical studies, data samplesand polling methodology, please visithttp://www.prospectiv.com/request_infoc.jsp.

Online Health Resources Draw Consumers

According to the survey, 74 percent of respondents have used the Internetto research ailment or drug treatment information. As reported, 83 percentsaid they rely on the Internet as their most trusted resource, followed byprint media (11 percent) and broadcast media (5 percent).

Where do consumers go online and what are they looking for?

When respondents were asked where they conduct the majority of their onlineresearch:

-- 50 percent said they used general health-focused Web sites-- 43 percent conduct research on specific ailment-focused sites-- 5 percent rely on online communities-- Only 3 percent go to branded drug sites operated by pharmaceutical companies

Consumers conducting health and drug treatment research online said thatthey were looking for the following types of information:

-- 49 percent are seeking symptom information about a specific ailment or condition-- 29 percent want drug treatment information for specific ailments or conditions-- 22 percent look for tips for managing ailments and health conditions

Consumers consistently favor health enewsletters

Prospectiv's 2008 poll confirms the findings of previous Prospectiv studies-- consumers overwhelmingly prefer enewsletters for receiving health, drugtreatment and ailment information. Asked which online health resource theywould be most likely to sign up for:

-- 60 percent would sign up for enewsletters-- 25 percent would join email groups-- 15 percent would prefer to join an online forum or community

Even among the cohort of consumers who said they do not typically rely ononline resources for health and drug treatment information, the majority ofthis group said they would prefer enewsletters (43 percent) for receivinghealth information in the future, followed by email groups (21 percent) andonline forums/communities (36 percent).

Prospectiv's poll results also show that enewsletters play an importantrole for budget conscious consumers at a time when inflation is causingprice increases across the board.

-- 87 percent of consumers polled said that they are concerned about the continually escalating costs of medicines and prescription drug treatments for their ailments-- 82 percent would welcome receiving prescription drug vouchers and free sample offers directly from pharmaceutical companies-- 65 percent polled would prefer enewsletters for receiving prescription vouchers and free samples, followed by joining email groups (18 percent) or an online forum/community (17 percent)

Consumer trust and online health resources

When asked additional questions regarding their online resourcespreferences, the cohort who said they did not prefer branded pharmaceuticalcompany sites replied as follows:

-- 49 percent said that they didn't know about such sites-- 38 percent reported a lack of trust in the company-run sites-- 13 percent said that they don't find the pharmaceutical sites helpful

The 2007 poll findings revealed that 31 percent of consumers expressed alack of trust in pharmaceutical branded sites, revealing a 7 percentup-tick in consumer trust concerns this year.

Prospectiv's 2008 study also polled consumers about interactive onlinehealth resources such as email groups, forums, blogs and onlinecommunities. When asked which type of moderated interactive resource theywould trust the most, consumers revealed the following:

-- Online resources moderated by doctors (67 percent)-- Online resources moderated by pharmaceutical companies (6 percent)-- Online resources moderated by consumers (27 percent)

"More people are relying on the Internet for their ailment and drugtreatment research, and we've found this increasing year over year sinceProspectiv began conducting these polls," said Jere Doyle, Prospectiv'sPresident and CEO. "Based on the 2008 results and previous polls,pharmaceutical marketers seeking to reach consumers online should focus onenewsletters that provide information about ailment symptoms and drugtreatments, in addition to offers for drug treatment savings and vouchers.Prospectiv's poll results also consistently show that pharmaceuticalmarketers should build and host ailment-focused Web sites that provideinformation about symptoms, drug treatment options and useful tips formanaging ailments."

For additional information about Prospectiv's 2008 Pharmaceutical OnlineResources Poll, previous Prospectiv pharmaceutical studies, data samplesand polling methodology, please visithttp://www.prospectiv.com/request_infoc.jsp

Prospectiv conducted the 2008 Pharmaceutical Online Resources Poll online,gathering responses from 3,500 consumers across the United States. Thesurvey was conducted from October 10 to October 15, 2008.

About Prospectiv:

Prospectiv (http://www.prospectiv.com) is a pioneer in the lead generationindustry and provides customer acquisition and email marketing solutions toleading consumer brands. The company specializes in finding, engaging andacquiring consumers interested in leading advertiser's brands and productsand converting them to long-term profitable customers. Prospectiv generatesmore than 50 million pre-qualified leads per year on a pay-for-resultsbasis for clients, including many Fortune 1000 companies such as Procterand Gamble, Wal-Mart, Pfizer, Disney, Nestle and Schering-Plough.Prospectiv operates several Web properties, including Eversave.com (http://www.eversave.com) and Healthier.com(http://www.healthier.com), and also provides leading publishers with alead generation platform that creates a significant incremental revenuestream from their Web site traffic. Founded in 1999, Prospectiv isprivately-held and is based in Wakefield, MA. For more information, pleasevisit http://www.prospectiv.com.

About Prospectiv's Consumer Preference Index (CPI):

Prospectiv has access to millions of consumers through its online Webcommunities, Eversave.com and Healthier.com, as well as from its broadnetwork of publishers. Prospectiv is able to compile insightful surveydata from a diverse panel of consumers on a wide variety of topics relevantto advertisers and marketers. Prospectiv compiles this data using itsadvanced polling and survey technology across the Web.