With its public launch, NuConomy reinvents the concept of web analytics.The platform's proactive analytics automates the tedious chores of slicingand dicing data and building customized reports. Its intelligent datamining engine continually monitors every aspect of site traffic and userbehaviors and automatically highlights the most important things to makebusinesses better. These insights are available onsite or via email/RSSfeed.

This unique approach can uncover patterns that otherwise would have beenburied under mass amounts of data, such as a change in commenting trendsfor European visitors, or important changes in a campaign's performance.Most importantly, NuConomy's proactive analytics means companies withoutspecialized analysts can get the data they need to make an impact, andin-house analysts no longer need to spend their time slicing data and canfocus on more important initiatives -- such as analyzing conclusions andconverting them into action.

Designed for today's dynamic web, NuConomy's innovative metrics measure thesocial elements of digital media, including Flash, AJAX, and Silverlightapplications, along with page views, uniques, and other traditionalanalytics. With new insight into real world behavior on the web (likecomments, ratings, video plays, sharing links, purchases), publishers,advertisers, and business executives can finally see the people behind thenumbers and measure the engagement, or lack thereof, in order to cultivaterelationships and brand interactions, optimize social media programs, andbetter monetize ads and e-commerce offerings.

By tracking engagement and site activity at the individual user level,NuConomy's module automatically builds rich behavioral profiles, orinterest maps, for each user -- such as who is posting comments on bikes orsharing music recommendations with friends. This level of detail givespublishers a deeper understanding of user behavior so they can optimizetheir sites and marketing messages for different audience segments, evendifferent individuals.

Additionally, NuConomy features a two-way API that dynamically changessites based on current metrics and insights, including the ability to showads or push specific content relevant to a user's interests.

Free to use, NuConomy's web analytics platform gives businesses andbloggers access to advanced data intelligence that was previously limitedto large corporations with extensive data analysis resources. Additionally,NuConomy is very easy to implement; generally it takes, at most, a fewhours to implement site-wide. And plug-ins for WordPress, Movable Type,Community Server, and dasBlog mean that companies can begin tracking userengagement on these platforms instantly.

Now leaving private beta, NuConomy Studio is already tracking billions ofdata points every month, and is providing valuable insights to customerssuch as Technorati, Microsoft, Six Apart, Pioneer, Kaltura, and FederatedMedia. Companies and bloggers interested in understanding and optimizingtheir digital assets' performance can register for NuConomy Studio atwww.nuconomy.com.

About NuConomy

NuConomy is helping companies better assess and understand website andsocial marketing performance with its free, next generation web analyticsand optimization platform. NuConomy was specifically built to go beyondstandard metrics and measure the rich interactions and social features ofwebsites. Through NuConomy's unique engagement module, websites canunderstand each individual user's behaviors and engagement across content,brands and site features. Then, these insights are used to dynamicallyoptimize their online presence, including advertising, and create 1:1conversational marketing opportunities.

NuConomy was founded in 2006 in Tel Aviv, Israel and is now headquarteredin San Francisco, California. Its executive team is comprised of formerMicrosoft and Google leaders. NuConomy completed its A Round financing in2008 from WPP Group, one of the world's leading communications servicesgroups. To learn more about NuConomy, visit www.nuconomy.com.

Trademarks mentioned in this document are the property of their respectiveowners.

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Press ContactsNuConomy:Ashley BieverFutureWorks PR617-529-9985Email Contact