"Take a group of adorablechildren, feed them their favorite Tootie Pie, turn on the video cameraand stand back! This is completely unscripted fun, kind of like the BillCosby interviews with the kids a few years back. You just never know whatthey are going to say, which makes it that much more entertaining. Checkout 'Tootie Cutie.' I guarantee it will bring a smile to your face," saidDon Merrill, President & CEO.

"We hope that these videos, coupled with our offer to pay up to $1,000 in cash andmerchandise, will inspire customers to create and send us their own 'TootiePie' videos. These videos, as well as some of the other features on thehowfarforatootiepie.com site, are designed to increase consumer awarenessfor the 'Tootie' brand and allow them to be a part of the fun," addedMerrill.

Tootie Pie Company bakes and sells high-quality, handmade pies throughthree basic sales channels: retail, corporate and wholesale. Retail salesare driven by individual consumers across the country through the Company'swebsite: tootiepieco.com; orders via telephone and in-store sales.Corporate sales provide unique corporate giftsfor businesses looking to show appreciation to their clients and employeesduring the holidays or throughout the year. Wholesale is made up ofregional and nationalbroad-line foodservice distributors who purchase pies and then resell themto restaurants, high-end retail grocery stores, hotels, coffee shops andcaterers. The Tootie Pie Company, Inc. is a public company whose stock istraded on the NASDAQ OTC markets under the symbol: "TOOT." For additionalinformation, or to receive emails from us, please visit tootiepieco.com

Forward-Looking Statements

This press release may contain forward-looking statements. The words"believe," "expect," "should," "intend," "estimate," and "projects,"variations of such words and similar expressions identify forward-lookingstatements, but their absence does not mean that a statement is not aforward-looking statement. These forward-looking statements are based uponthe Company's current expectations and are subject to a number of risks,uncertainties and assumptions. The Company undertakes no obligation toupdate any forward-looking statements, whether as a result of newinformation, future events or otherwise. Among the important factors thatcould cause actual results to differ significantly from those expressed orimplied by such forward-looking statements are risks that are detailed inthe Company's filings, which are on file with the U.S. Securities andExchange Commission (SEC).

Contact:Jeff BaileyVP of Corporate Development210.237.4751Jeff.Bailey@tootiepieco.com