Poised for Growth, F3 Technologies Discusses Revenue Opportunities in Growing Software-as-a-Service Industry
SaaS Gaining Momentum: Customer Survey Shows Increasing Acceptance; Market Research Report Exposes Trends in Adoption Favorable to F3
ALPHARETTA, GA -- (Marketwire) -- 10/29/08 -- F3 Technologies, Inc. (PINKSHEETS: FTCH), anAtlanta-based SaaS development company and application service provider, isreacting favorably to this year's survey of more than 850 enterprisesoftware customers by McKinsey and Sandhill. The report confirms thecompany's projections that SaaS adoption is on the rise. The reportindicates "good news for the industry, despite the current softness in theU.S. economy. Because the majority of the activity in the software sectoroccurs in North America, having customers on the lookout for innovativeofferings provides some assurance that, despite industry consolidation,there's growth potential ahead."
"2009 will be a great year for F3. With the majority of our productdevelopment completed, the company will focus the majority of its time andefforts on targeted sales initiatives for our 3 core products," says FrankConnor, CEO of F3 Technologies. With its comprehensive approach tobusiness software F3 plans to aggressively compete in the areas of CRM,Project Management, Human Resources, Accounting, Website Content ManagementSystem, and E-Commerce with its Ascend Global Business System in 2009. F3'sInteraction Community System will broaden its vertical market targets bygoing after homeowner associations, property management firms, churches,commercial office buildings, and other membership-oriented organizationslike schools and PTAs. FargoTube, F3's entertainment offering, willcontinue to offer innovative ways for its users to earn money from theirvideo content.
F3 has already begun marketing objectives to place them in the enterprisesoftware game. Since "there are some large enterprises converting to themodels that underpin SaaS offerings, there is a clear opportunity for thosethat can offer the right product in combination with the right sellingstrategy" according to the McKinsey and Sandhill report. F3 intends to beready for this shift by developing software aimed at not only the SMBmarket, but adaptable to enterprise markets as well.
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