Press Release

Poised for Growth, F3 Technologies Discusses Revenue Opportunities in Growing Software-as-a-Service Industry

SaaS Gaining Momentum: Customer Survey Shows Increasing Acceptance; Market Research Report Exposes Trends in Adoption Favorable to F3
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Posted 29 October 2008 @ 10:14 am ET

ALPHARETTA, GA -- (Marketwire) -- 10/29/08 -- F3 Technologies, Inc. (PINKSHEETS: FTCH), anAtlanta-based SaaS development company and application service provider, isreacting favorably to this year's survey of more than 850 enterprisesoftware customers by McKinsey and Sandhill. The report confirms thecompany's projections that SaaS adoption is on the rise. The reportindicates "good news for the industry, despite the current softness in theU.S. economy. Because the majority of the activity in the software sectoroccurs in North America, having customers on the lookout for innovativeofferings provides some assurance that, despite industry consolidation,there's growth potential ahead."

With the breadth of SaaS product offerings in industries such asassociation management, church, business productivity and entertainment, F3is poised to take advantage of this growing adoption on multiple fronts. F3has always intended to serve the small to mid-size business market due to"the momentum behind adoption of subscription and on-demand purchasingmodels clearly being driven by small to midsized business customers."According to McKinsey and Sandhill, "another bright spot for the industryis the accelerated adoption of subscription and on-demand purchasing modelsby enterprises over the past year. Last year's survey showed that companiesexpected to spend 21 percent of their software budgets by 2009 on thesepricing models," which translates to $71 Billion. According to recentForrester surveys, global software spending rose from $313B in 2007 to$341B for 2008. The McKinsey and Sandhill Survey states "this is especiallygood news for SaaS vendors who by the nature of their products sell eitherby subscription or on demand." All of the products currently developed andin planning phases for F3 are based on selling underthe subscription-pricing model. Using a similar strategy, F3's chiefcompetitor in the Software-as-a-Service CRM market Salesforce.com hasposted $920 million in revenue already this year.

"2009 will be a great year for F3. With the majority of our productdevelopment completed, the company will focus the majority of its time andefforts on targeted sales initiatives for our 3 core products," says FrankConnor, CEO of F3 Technologies. With its comprehensive approach tobusiness software F3 plans to aggressively compete in the areas of CRM,Project Management, Human Resources, Accounting, Website Content ManagementSystem, and E-Commerce with its Ascend Global Business System in 2009. F3'sInteraction Community System will broaden its vertical market targets bygoing after homeowner associations, property management firms, churches,commercial office buildings, and other membership-oriented organizationslike schools and PTAs. FargoTube, F3's entertainment offering, willcontinue to offer innovative ways for its users to earn money from theirvideo content.

F3 has already begun marketing objectives to place them in the enterprisesoftware game. Since "there are some large enterprises converting to themodels that underpin SaaS offerings, there is a clear opportunity for thosethat can offer the right product in combination with the right sellingstrategy" according to the McKinsey and Sandhill report. F3 intends to beready for this shift by developing software aimed at not only the SMBmarket, but adaptable to enterprise markets as well.

Safe Harbor

The Private Securities Litigation Reform Act of 1995 provides a safe harborfor forward-looking information made on the company's behalf. Allstatements, other than statements of historical facts, which address thecompany's expectations of sources of capital or which express the company'sexpectation for the future with respect to financial performance, operatingstrategies or business plans, can be identified as forward-lookingstatements. Such statements made by the company are based on knowledge ofthe environment in which it operates, but because of the factors beyond thecontrol of the company, which include but are not limited to the ability ofthe company to implement its business plans, the company's ability tosuccessfully compete, market conditions and the ability of the company toraise any necessary working capital financing, actual results may differmaterially from the expectations expressed in the forward-lookingstatements.

Contact:OTC Connectionswww.otcconnections.com913-712-8024Bradley Allen


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