WHO: Verimatrix enhances thevalue and security of pay-TV networks with advanced technologies designedto address the content protection challenges of today, and those oftomorrow. The Verimatrix3-Dimensional Content Securityapproach provides a framework to enhance operator competitiveness and theconsumer experience in the new world of pay-TV.

Pierre Hunter, VP of Sales, EMEA at Verimatrix, has 25 years ofinternational business experience in the telecommunications and pay-TVindustries. Most recently, he was director of business development atIrdeto where he developed and implemented the company's global IPTVcommercial strategy. Hunter was also instrumental in the successfuldeployment of Amino Communication's set-top box solutions in the EMEAmarket.

Tom Pollard, director of Product Management at Verimatrix, has an extensivemarketing and engineering background largely focused on mobilecommunications. Mont recently, Pollard was vice president of marketing forSKY MobileMedia, a leading provider of applications software platforms tothe mobile handset and chipset industry. Previously, he was worldwidemarketing director for Texas Instruments' Wireless Chipset Business Unitwhere he led the product management, strategic marketing, and wirelessoperator activities for TI's GPRS/EDGE, UMTS, and CDMA chipset productlines.

WHAT: IPTV Conference Session:

As part of the "Media Transformations" day, Hunter will participate in apanel session discussing whether on-demand IP video is the future oftelevision.

The panel will address the following questions:

-- The evidence suggests consumers want more on-demand -- but how much?-- What is the future for scheduled television -- and will there be any mass-audiences?-- When content is more personalised, how can media companies generate a marketing 'buzz' around new shows?-- Will IP become the defacto method for video distribution to consumers?-- How important is mobile video; do media companies need to offer content on all screens?

WHEN: Monday 3 Nov., 2008 at 3:00 p.m.

Mobile TV Middle East Conference Session:

As part of the co-located Mobile TV event, Pollard will participate in apanel discussion that will analyse the role and impact of each player inthe mobile TV value chain.

The panel will address the following:

-- Identifying the key players in the value chain.-- Achieving a comfortable balance of power.-- Who pays for the risk of rolling out the service?-- Technical challenges of integration with each player in the value chain.-- Ensuring all parties have the ability to generate significant revenues.

WHEN: Monday 3 Nov., 2008 at 11:20 a.m.

Product Focus:

Verimatrix Video Content Authority System (VCAS) --Presentation of the global number one IPTV and broadcast video contentsecurity architecture deployed across multiple device types.

WHEN: During exhibition hours; Monday 3 Nov. - Tuesday 4 Nov., 2008

WHERE: IPTV World Middle East & Africa, Jumeirah Beach Hotel, Dubai, Booth#26

About Verimatrix

Verimatrix sets the standard for software-based contentsecurity and revenueenhancement technologies in pay-TV networks, with a global customerbase of telecommunications providers. The Verimatrix Video ContentAuthority System (VCAS(TM)) offers a suite of next-generation technologies that has beenindependently audited and ranked as the global leader in IPTV content protection. VCAS wasdesigned for two-way and hybrid networks to protect content and enhancerevenue streams, while combating digital piracy wherever it occurs withinthe distribution chain. The company's content security experts maintainclose relationships with the major studios and broadcasters to help addressthe challenges facing pay-TV networks of today, and those of tomorrow.Verimatrix customers benefit with most favorable access to premium content,enabling the richest, most versatile viewing experience for their digitalvideo subscribers. For more information on why VCAS is the most widelydeployed IPTV content security system with tier one operators, please visitwww.verimatrix.com.

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