Press Release

Anti-Smoking Web Site Helps Parents Plug Into Prevention

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Posted 29 October 2008 @ 09:44 am ET

GREENSBORO, N.C., Oct. 29 /PRNewswire/ -- Is there a doctor in the house?

Yes, there is, thanks to the sponsorship of Lorillard Tobacco Company.Families throughout the country who'd love to have the help and advice of areal doctor when it comes to communicating an anti-smoking message to kids cannow have electronic access to Dr. Michael Popkin, psychologist and founder ofActive Parenting Publishers and author of video-based parenting educationprograms.

Parents can plug into two new educational audio podcasts, hosted by Dr.Popkin, on www.realparentsrealanswers.com . On the podcasts the doc getspersonal with parents, answering their questions about everything from settingup expectations with children to dealing with rebellion to peer pressure. Asthe longtime spokesperson for Lorillard's Youth Smoking Prevention Program,Dr. Popkin understands that parents need feedback specific to their children'sage group, peer group, and even family dynamic, and the Q&A format keeps thefocus on exactly what parents want to know. If the podcasts raise additionalquestions parents want to discuss, they can check out Dr. Popkin's blog on theWeb site, where he answers questions sent in by readers.

A podcast is like a house call for parents who have questions, but whatabout support? Being part of a community of concerned parents can give a momor dad the support they need to give truthful, transparent answers to hardquestions kids can bring to the table. The Web site,www.RealParentsRealAnswers.com , not only has profiles narrating how realpeople have worked on their communication with their kids, but it alsoprovides a message board where conversations can continue. Parents can accessthese resources by checking into the multimedia center on the site.

For more information on keeping kids tobacco-free, visitwww.realparentsrealanswers.com .

Real Parents, Real Answers, Lorillard Tobacco Company's Youth SmokingPrevention Program, is a voluntary effort designed to enlist parents in thefight against underage smoking. Greensboro, N.C.-based Lorillard also iscommitted to curbing youth access to cigarettes as a founding member and majorpartner of the "We Card" program.

SOURCE Lorillard Tobacco Company


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