Press Release

Awarepoint to Address 5 Critical Success Factors for Active RFID at Upcoming IDTechEx Conference

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Posted 03 November 2008 @ 10:45 am ET

DALLAS, TX -- (Marketwire) -- 11/03/08 --

WHO:

Jason Howe, Chief Executive Officer at Awarepoint Corporation has beeninvited to deliver a presentation on RTLS at the fourth annual Active RFID,RTLS & Sensor Networks 2008 conference hosted by IDTechEx in Dallas, Texas.Additionally, Matt Perkins, CTO at Awarepoint Corporation will participatein an active RFID technology panel, hosted by Mr. Raghu Das, CEO ofIDTechEx.

WHAT:

Active RFID Technology Panel -- Wednesday, November 5, 2008 from 5:35 PM --6:15 PM CST

"The 5 Critical Success Factors of RFID-RTLS: Achieving Positive andClinical Outcomes," Thursday, November 6, 2008 from 2:25 PM - 2:50 PM CST

WHEN:

Active RFID, RTLS & Sensor Networks 2008: November 5 - 6, 2008

WHERE:

Sheraton Dallas Hotel400 Olive StreetDallas, TX 75201214-922-8000

TOPIC:

Real-time location systems (RTLS) are an increasingly important strategiccapability for a variety of business applications. Radio FrequencyIdentification (RFID)-RTLS allows organizations to efficiently identify andtrack the location of supplies, personnel, equipment and other items inreal-time, as a cost-effective operational management tool.

The active RFID Technology panel on Wednesday, November 5th, hosted by Mr.Raghu Das, CEO of IDTechEx will include representatives from AwarepointCorporation, Time Domain Corporation, Sonitor Technologies, Aeroscout, Inc,Ubisense and The Q-Track Corporation.

In Jason Howe's session on Thursday, November 6th, participants will learnthe overall value proposition of active RFID-RTLS, and the 5 criticalsuccess factors for achieving optimum clinical and financial outcomes:coverage, accuracy, installation/maintenance, interoperability andfinancial risk. While RFID is still relatively new to healthcare, earlyinnovators such as UCSD and UCSF Medical Centers have demonstratedcompelling asset tracking management applications with strong Return onInvestment (ROI). Their case studies with ROI data will also be presented.

At the conclusion of these presentations or at the Awarepoint exhibitbooth, attendees can request a white paper titled, "Considering a Real-timeLocation System? First Consider the 5 Critical Success Factors."

Awarepoint is actively seeking strategic and distribution partners acrossindustries whose offerings can benefit from the availability of locationawareness intelligence and data. If your company is interested in workingwith Awarepoint, please contact partners@awarepoint.com

CONTACT:

Jules Marciniak, 619-884-9983 jmarciniak@awarepoint.com

About Matt Perkins

A key innovator, technology leader and visionary for next generationwireless technologies, Matt Perkins serves as chief technology officer forAwarepoint. In this role, Matt is responsible for system design,simulation, prototype development and merging innovation withentrepreneurial opportunity to increase Awarepoint's market share in RTLSindustries.

Prior to Awarepoint, Matt spent 10 years at Motorola as the TechnicalDirector of the Things-to-Things Research Center where he was responsiblefor aligning business partnerships with technology roadmaps, directingstrategic joint research partnerships related to distributed sensornetworks and leading the development of Motorola's Asset Tracking and SmartEnergy technologies. Matt's extensive experience includes being anindividual contributor in the design and simulation of low-power, low-ratewireless sensor network protocols and the development of social networkingalgorithms and proof-of-concept vehicles. He led research on radio-locationtechnologies and wireless sensor network protocol development contributedto the IEEE 802.15.4 and IEEE 802.15.3 standards and remains an activeparticipant in the ZigBee Alliance. Matt also served as Motorola's DirectorRepresentative for the ZigBee Board of Directors.

Matt is an internationally known speaker on the topic of wireless sensornetwork technologies and a seasoned thought leader who is respected bysenior leadership teams, standards bodies and technical committees. Matthas authored 12 U.S. issued patents as well as numerous journal andconference publications. Matt graduated from the University of Florida withboth Master of Science and Bachelor of Science degrees in ElectricalEngineering.

About Jason Howe

An acclaimed thought leader and strategic visionary with more than 20years' management experience, Jason Howe serves as the chief executiveofficer of Awarepoint. In his role as CEO, Howe drives the strategic visionfor Awarepoint and manages all company operations focusing on new marketdevelopment, revenue growth and profitability. Prior to joining Awarepoint,Howe worked in the high tech and healthcare industries focusing onstrategic management, international sales and marketing. Howe served as CEOof CBS2 Consulting as a senior level advisor and developed innovativebusiness strategies for key leaders in the high tech and healthcareindustries. Howe has also served as senior vice president for CreekpathSystems, Federation Software, Unibex and Edgix Corporation. Howe graduatedSuma Cum Laude from the University of Colorado with a dual Bachelor ofScience degree in marketing and operational management, and a minor inmolecular and cellular Biology. Additionally, he holds an Executive MBAfrom the USC Marshall School of Business.

About Awarepoint Corporation

Awarepoint's Active RFID technologies and real time location systems(RTLSs) include its real time awareness platform, firmware, RFID tags,sensors, and bridges. Awarepoint's technologies collect raw sensor data andtransform that data into high-value positioning information that can beused to add location awareness to a variety of healthcare, manufacturing,security and other applications. Requiring no hard wiring, Awarepoint's"plug and track" network is a fully managed service, including hardware,software, remote monitoring and maintenance. The company is headquarteredin San Diego, California and serves its customers across the United Statesthrough a national sales and operations workforce. Track us down atwww.awarepoint.com

About Active RFID, RTLS & Sensor Networks 2008

The RFID business is quintupling in value in the next ten years but theactive RFID business is growing about ten times. The trend in the number ofsuppliers of active RFID and trials, the trend in the size of the largestorders and other leading indicators show that the business is already onthe move in a big way. Active RFID, RTLS & Sensor Networks 2008 is THEindustry event that gives you access to the key players, understanding ofthe technologies and examples of successful active RFID technologies inaction. More information can be found at: http://www.idtechex.com/active.

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CONTACT:Jules Marciniak619-884-9983Email Contact


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