The Customized Design Team will use NKK's proven and industry leadingdesign expertise, rapid response capabilities and broad product base toprovide customers with unique switch designs targeted at meeting theindividual challenges experienced in their industry segments and atimproving their overall interface effectiveness. These customized solutionscan be either completely new designs or modifications of existing NKKswitch models.

"By engaging with the Customized Design Team early in the design process,engineers will be able to get unique switch solutions that give themprecisely what they need to enhance the human interfaces of theirprojects," said Kouyou Seshita, Vice President of Engineering, NKKSwitches. "This experienced team will draw upon NKK's unrivaled experiencein working with engineers to develop customized electromechanical switchingdevices that will help increase the overall value of human-machineinterfaces by delivering high-quality custom switch solutions based onproven technology. Our goal is to move rapidly from product concept toprototype."

The Customized Design Team will service virtually all industry segments,including electronics, industrial, medical, broadcast communications,systems integration, telecommunications, computers, aerospace andtransportation. The team's work will compliment NKK's customizationportfolio, which includes NKK's Customized SmartSwitch programmable LCD andOLED switches and displays, and NKK's value-added in-house printing andassembly division -- which offers customization services such as addingwire and cable assemblies to switches to ease their connectivity to othercomponents.

A leading designer and producer of electromechanical switches, NKK Switchesoffers one of the industry's most extensive selections of illuminated,process sealed, miniature, specialty and surface mount switches. NKKmanufactures more than 3.5 million toggle, rocker, pushbutton, slide,rotary, DIP rotary, keypad and key lock switches -- each of which can beused as the foundation of a customized design. All switches are designedand manufactured to provide the quality and dependability that has made NKKthe benchmark for reliability for over half a century.

NKK continues to lead the industry in responding to the needs of themarketplace with innovation, high reliability, customization and acommitment to excellence. The company provides a full suite ofcustomization solutions that include: design, programming, printing andsupport. NKK maintains a complete network of qualified representatives anddistributors through the United States, Canada, Central and South America,Europe and Asia.

Engineers who design the man-machine interface for their products rely onthe broad product line, specialized design expertise and customer supportof NKK Switches. For more information, contact NKK Switches, 7850 E.Gelding Dr., Scottsdale, AZ 85260. Phone: (480) 991-0942. Fax: (480)998-1435. Visit the NKK Web site at www.nkkswitches.com.

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For more information, contact:Chris WalkerConnect Public Relations480-366-6015Debbie MartinNKK Switches480-991-0942