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North Shore Music Theatre Names Blitz Media, Inc. Agency of Record
Relationship Begins With 2009 Season; Blitz Live! Experiential Marketing Group to Play an Integral Role
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BOSTON, MA -- (Marketwire) -- 11/04/08 -- The award-winning North Shore Music Theatre inBeverly, MA has named Blitz Media, Inc. its agency of record. Thenot-for-profit organization is one of the most attended theatres in thecountry, and the second largest performing arts organizations in greaterBoston. With more than 20,000 subscribers, it routinely draws more than350,000 patrons annually to its self-produced innovative interpretationsof classic and contemporary musical theatre works.
Blitz Media will develop and implement a strategic cross-platform mediaplan to reach Boston-area theatre lovers and new audiences, as well asexposing the mission and success of community-based theatre to potentialsponsors seeking new opportunities via this asset-laden platform. Throughits experiential marketing group, Blitz Live!, a variety of non-traditionaland new media tactics, will be utilized to extend the North Shore MusicTheatre brand into new avenues of exposure and audience awareness.
"We chose Blitz Media as our agency in part because of the capabilities ofthe Blitz Live! group to create touch marketing opportunities for us," saidDonna Coskren, Director of Marketing and Audience Development at NorthShore Music Theatre. "As a non-profit organization, we have to go beyondtraditional mass media to gain maximum exposure -- and maximum value."
"I cannot tell you how excited I am to be working with such an outstandingtheatre company," said Blitz Media President Marci Cohen. "We are going tohelp bring North Shore Music Theatre to a new level of prominence in NewEngland."
About Blitz Media, Inc.
Founded in 1986, Blitz Media is an independent full-service media strategy,planning and buying firm. Sixty media professionals service both regionaland national clients across all categories by providing smart and creativemedia solutions that deliver business results and consistently exceedexpectations. Blitz Media is an employee-owned company. For moreinformation, please visit www.blitzmedia.com.
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"We chose Blitz Media as our agency in part because of the capabilities ofthe Blitz Live! group to create touch marketing opportunities for us," saidDonna Coskren, Director of Marketing and Audience Development at NorthShore Music Theatre. "As a non-profit organization, we have to go beyondtraditional mass media to gain maximum exposure -- and maximum value."
"I cannot tell you how excited I am to be working with such an outstandingtheatre company," said Blitz Media President Marci Cohen. "We are going tohelp bring North Shore Music Theatre to a new level of prominence in NewEngland."
About Blitz Media, Inc.
Founded in 1986, Blitz Media is an independent full-service media strategy,planning and buying firm. Sixty media professionals service both regionaland national clients across all categories by providing smart and creativemedia solutions that deliver business results and consistently exceedexpectations. Blitz Media is an employee-owned company. For moreinformation, please visit www.blitzmedia.com.
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