Press Release

SuccessFactors Taps InsideView to Add Social Web Intelligence to Sales Process

SalesView Helps SuccessFactors to Better Prioritize and Target Leads
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Posted 04 November 2008 @ 08:00 am ET

SAN FRANCISCO, CA -- (Marketwire) -- 11/04/08 -- InsideView today announced thatSuccessFactors, the global leader in on-demand performance and talentmanagement solutions, has implemented InsideView's unique on-demandbusiness search and intelligence application, SalesView, throughout theirsales organization to tap into more C-level connections and increaseoverall sales productivity. SalesView is one of the first true socialpriseapplications, designed to bring together intelligence fromsubscription-based sources and the rich, unstructured information living onthe social Web directly into existing CRM applications to drive salesresults.

SuccessFactors considered a number of applications before bringingInsideView's socialprise application on board. Ultimately, the companyselected SalesView due to the product's ease of use as well as uniquefeatures, such as alerts on key business events and connections toprospects garnered from the social Web relevant to SuccessFactors' coresales efforts. Additionally, a key determinant in the selection was theInsideView mash-up with Oracle CRM On Demand, the CRM solution currentlyused by SuccessFactors.

After adopting SalesView, the sales team at SuccessFactors realized animmediate increase in productivity due to the amount of relevant dataprovided by key alerts and connection analysis. The clear and completeintelligence on prospects delivered by SalesView has enabled the sales teamto reduce pre-call preparation time and increase call readiness. With thedeployment of the Oracle CRM On Demand mash-up, all this intelligence willnow be delivered directly into the sales reps' "lead" or "account" viewsand is expected to drive CRM adoption.

"The social Web is a critical and immensely valuable part of the salesprocess, but it can be unmanageable for sales teams to leverage withoutwasting time," said Alex Saleh, vice president, sales operations, forSuccessFactors. "InsideView provides an intelligent solution that enablesboth high-end selling through connection analysis, especially with C-levelexecutives, and volume selling by reducing preparation time for calls.We're excited about this addition to our sales strategy."

"SuccessFactors is a leader in its field and one of the fastest-growingsoftware companies in the world. The fact that SuccessFactors, asuccessful, high-growth company that is helping to pioneer a new industry,counts on SalesView is a huge endorsement," said Rand Schulman, chiefmarketing officer of InsideView. "SuccessFactors understands the importantrole social Web interactions can play in business success. When their salesteam reaches out to a potential customer, it will do so with the meaningfulbackground information that SalesView helped to retrieve."

SalesView brings together social data with enterprise-grade business searchand intelligence capabilities to help sales teams automate prospecting,accelerate sales cycles and ultimately close more deals. SalesView presentsrelevant customer data discovered and distilled through web harvesting,specialized research providers and social networks, within the familiarcontext of enterprise applications like sales force automation systems.

About SuccessFactors, Inc.

SuccessFactors is one of the fastest growing public software companies andthe leading provider of on-demand employee performance and talentmanagement solutions. The company enables organizations of every size, andacross every industry and geography, to achieve high-performing workforcesthrough goal alignment and execution, talent development and planning, andpay-for-performance initiatives. From 92 customers and approximately282,000 end users in 2003 to more than 2,140 customers and 4 million endusers today, SuccessFactors' solutions are widely deployed across 60industries in over 185 countries in 22 languages. Founded in 2001 withoffices around the world, the company employs more than 700 people, allpassionately focused on revolutionizing the future of work. For moreinformation, visit http://www.successfactors.com.

About InsideView

InsideView is a pioneer in on-demand Business Search and Intelligenceapplications, bringing insight gained from subscription-based anduser-generated sources to the enterprise. InsideView's revolutionaryplatform enables automatic discovery and analysis of relevant personal,professional and corporate data and presents the resulting intelligencewithin the meaningful context of specific business processes. InsideViewapplications institutionalize collaborative and repeatable workflows todrive sales productivity -- automating prospecting, accelerating salescycles, and ultimately, resulting in more closed deals. The company isprivately held and venture-backed by Emergence Capital Partners, GreenhouseCapital Partners and Rembrandt Venture Partners. InsideView's sales forceautomation partners include Salesforce.com, SugarCRM, Microsoft, Oracle andLandslide Technologies. InsideView's customers include Advantage Inc.,Ariba, Centive, Jobscience, LucidEra, Rearden Commerce, ServiceSource, andSuccessFactors. Founded in 2005, InsideView is headquartered in SanFrancisco, California. For more information, visit www.insideview.com.

Contact:Raksha VarmaLaunchSquad415-625-8555insideview@launchsquad.com


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