Privately-held Prudential Fox & Roach is the third largest real estate,mortgage and title insurance company in the nation and the top realtor inthe Northeast region. The realtor views technology as an important means ofattracting and retaining talented agents, who require fast, dynamic toolsto update property listings or relay contracts to the office. Leading-edgetechnology enables Prudential Fox & Roach's agents to complete sales andprovide insurance and mortgages to their clients in a cost-effective andefficient manner.

The realty company replaced 93 HP Proliant servers with an IBM BladeCentersolution running VMware virtualization technology to provide a securedisaster recovery solution that will allow for easier data recovery ifneeded. Coupling the energy efficient design of IBM BladeCenter withvirtualization technology also allowed Prudential Fox & Roach to reduce itspower and cooling costs by $60,000 a year -- a significant savings for themid-sized realty company.

"The migration to IBM BladeCenter and System Storage will allow us to scaleas we continue to grow," said William Friemann, vice president ofOperations, Security and Compliance at Prudential Fox & Roach. "Our storageand processing requirements continue to evolve and we needed a solutionthat would evolve with us as we face new business challenges, which IBMdelivered. We can also invest the money we save on power bills back in tothe business to fuel growth."

The company is running four BladeCenter H chassis in its central datacenteras well as one BladeCenter S chassis in a separate location to support allof Prudential Fox & Roach's remote real estate offices. Prudential Fox &Roach selected BladeCenter S for its ability to run outside the datacenteron standard 110 volt power, eliminating the need for an expensive powerupgrade.

Prudential Fox & Roach also replaced Sun storage equipment with IBM SystemStorage to securely and centrally manage company assets and client data.IBM Global Technology Services helped the company successfully migrate toits new IBM technology.

About Prudential Fox & Roach Realtors

Prudential Fox & Roach Realtors is the #1 Realtor in the region and the #1single-market Realtor in the nation. This market dominance and resourcesgives Prudential Fox & Roach an unmatched ability to perform for clients.

One of the nation's oldest providers of real estate services, PrudentialFox & Roach Realtors has since 1886 been permanently woven into the fabricof the communities it serves. Whether clients are buying, selling, rentingor relocating, Prudential Fox & Roach makes available a team of passionateprofessionals with rock-solid, real-world connections and the bestmarketing technology in the business.

About IBM

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Contact Information:Joanna BrewerIBM Media Relations415-545-2270jmbrewer@us.ibm.com