Press Release

First-Ever Zumba Fitness Concert(TM) Takes Fitness to an Unprecedented Level

More Than 1,000 Zumba Fitness Instructors Gathered for One of the Most Exciting and Inspiring Fitness Events in History
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Posted 06 November 2008 @ 09:31 am ET

ORLANDO, FL -- (Marketwire) -- 11/06/08 -- Zumba®Fitness, the world's largest dance based fitness program, hosted itsfirst-ever Zumba Instructor Convention which took place October 31stthrough November 2nd, 2008. The three-day convention held at the PeabodyHotel in Orlando, Florida brought together more than 1,000 ZumbaInstructors from around the world. The event was a great success thatincluded a Saturday night Zumba class, Zumbathon, featuring "El Equipo," alive 20-person band. The Zumba Fitness Concert flawlessly incorporated theconcept of fusing fitness and entertainment into one.

Selling out in just 30 days, the Zumba Instructor Convention consisted oflarge training workshops, including the launch of several newZumba training programs, products, and educational sessions. New programsintroduced at the convention offer Zumba instructors a variety ofnew techniques and resources, adding versatility to their routines in aneffort to re-energize their clients' experiences. Some of the new programs,created for instructors to further their Zumba education, included ZumbaBasic Level 2 and Zumba Toning (incorporating light weights to thetraditional Zumba curriculum).

All proceeds from the Zumbathon concert, a colossal Zumba class with morethan 1,000 Zumba instructors, directly benefited HealthCorps®, which addresses thecrisis of obesity in America through school-based peer-mentoring, as wellas community events and outreach programs to underserved populations.HealthCorps® was founded by Dr. Mehmet Oz, renowned heart surgeon,best-selling author and future host of syndicated talk show "The Dr. OzShow," to revolutionize America's concept of health by prioritizingprevention and personal responsibility.

"We had an overwhelming response at the first-ever Zumba Fitness Concertand Instructor Convention," said Alberto Perlman, CEO of Zumba Fitness. "Weare elated with the turnout and are looking forward to many future ZumbaFitness events."

A special thanks to event partners Staples, Lady of America, andHealthCorps®, as well as to event exhibitors, Silver&Fit andShoes4Fitness.

About Zumba® Fitness

Zumba's whirlwind entrance into the fitness industry took everyone bysurprise. In a few short years, Zumba Fitness® has sold millions of DVDsand made its presence known in thousands of facilities in over 35 countriesworldwide with more than 20,000 Zumba Fitness® instructors. Zumba hasbeen featured thousands of times in worldwide media such as the New YorkTimes®, CNN®, The Today Show®, and more. Zumba Fitness LLC estimatesthat there are over 4 million people taking Zumba classes on a weeklybasis.

About HealthCorps®

HealthCorps® www.HealthCorps®.org is aproactive health movement responding to the crisis of obesity in Americathrough school-based peer-mentoring, as well as community events andoutreach to underserved populations. It was founded in 2003 by Dr. MehmetOz (cardiac surgeon and host of the upcoming syndicated "Dr. Oz Show" fromHarpo Productions.) For the future, HealthCorps® plans to bring its45-school program to additional states, launch a consumer education programand evolve into the most trusted brand for proactive health and wellness inAmerica by prioritizing prevention and personal responsibility.

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MEDIA CONTACT:Monique GonzalezThe Agency PRO: 305.662.7152 ext. 103Email Contact


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