Consumers across America can now purchase LifeLock's Identity TheftProtection One-Year Membership Kit with the same ease as they would purchasetax or online tutorial software. Available through Best Buy's Web site(http://www.BestBuy.com) and on retail shelves, the kit costs $99 and featuresa one-year LifeLock membership card. The package also comes with a tutorialDVD filled with powerful information on how to best protect your identity,including the FTC's "Deter, Detect, Defend" video, and a handbook andchecklist to guide consumers on ways to keep their personal information safe.The kit's one year of service goes into effect when consumers activate it withthe unique code found on their membership cards. Each kit also comes with avideo that walks people through the activation process.

"By offering our services to consumers in a traditional retailenvironment, we have the potential to reach more people and enable them totake control of their own identities with powerful tools they may nototherwise come in contact with," says LifeLock CEO Todd Davis. "This newprotection kit gives buyers one year of our services, but it also goes a longway in educating consumers about the risks that lead to identity theft."

Identity theft has become the number-one crime in the nation, passing updrug trafficking, according to the U.S. Department of Justice. This fastgrowing crime is costing Americans more than $1.2 billion annually, and thelength of time a victim invests in clearing their good name can be up to threeor more months, according to the Federal Trade Commission.

As the industry leader in identity theft protection, LifeLock requests onbehalf of its clients that the national credit bureaus place fraud alerts onits members' credit files, and requests that members' names be removed frompre-approved credit card offer and junk mail lists. Members are also entitledto LifeLock's WalletLock(TM), eRecon(TM) and TrueAddress(TM) services.WalletLock works to cancel and replace all documents and personal identifyinginformation inside a wallet if it is lost or stolen. eRecon is a regularpatrol of the Internet in search of social security numbers, credit cardnumbers, driver's license numbers and email addresses of LifeLock members toprotect against the information being illegally traded or sold online.LifeLock's TrueAddress service searches to see if members have had a change ofaddress form filed and alert them to ensure they are aware of the change. Thecompany's services are backed by a $1 million total service guarantee.

About LifeLock(R)

Founded in 2005, LifeLock works to close many of the doors identitythieves go through to misuse personal information. Closing in on 1.5 millionmembers, LifeLock has earned multiple awards, including the Red Herring 100Global Award as one of the Top 100 start-ups in the world. LifeLock was therecipient of two American Business Awards for advertising in 2008, and mostrecently, garnered an additional award honor for advertising from theInternational Business Awards. LifeLock representatives are available toassist members 24 hours a day, seven days a week from the company's securefacility in Tempe, Ariz. LifeLock (http://www.lifelock.com) is a privatecompany backed by Goldman Sachs, Kleiner Perkins Caufield and Byers, as wellas Bessemer Venture Partners.

Contact: Jason Ovitt Executive Director, Public Relations 480-307-1909 Jason.ovitt@lifelock.comSOURCE LifeLock