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Most of Today's Kids Are Online
New Study From Experian Consumer Research
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NEW YORK, NY -- (Marketwire) -- 11/10/08 -- Due to growing up with computers, theInternet, and other technology like cell phones and digital cable, today'skids have different childhood experiences compared with the experiences ofolder generations. These amenities have made kids' environments distinctivefrom those of older age groups, leading to a new generation ofcommunication styles and preferences as well as many other possibledifferences between kids and older generations.
According to ExperianConsumer Research's latest study, most kids spend time online. Thismeans that knowing which Web sites they frequent and which games they oftenplay can help you effectively reach this consumer segment. While kids maynot spend much money, they are likely to influence their parents'purchasing decisions. Consequently, it's important to keep kids in mindwhen trying to communicate a message to adult consumers.
Download the freereport from Experian Consumer Research to view the online activity,spending habits and other characteristics of today's kids.
About Experian Consumer Research
Experian Consumer Research is a full-service market and consumer researchorganization dedicated to enabling clients to optimize communications withtheir customers and prospects across multiple channels by providing arobust description of the American consumer. For more information, visitwww.experianconsumerresearch.com.
Contact:Patricia LaoExperian Consumer Research1 212 471 2881Email Contact
Download the freereport from Experian Consumer Research to view the online activity,spending habits and other characteristics of today's kids.
About Experian Consumer Research
Experian Consumer Research is a full-service market and consumer researchorganization dedicated to enabling clients to optimize communications withtheir customers and prospects across multiple channels by providing arobust description of the American consumer. For more information, visitwww.experianconsumerresearch.com.
Contact:Patricia LaoExperian Consumer Research1 212 471 2881Email Contact
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