In the early 1990s, Marc Ecko launched a clothing line with six T-shirtdesigns and a can of spray paint. Fast-forward 15 years and Marc EckoEnterprises includes a dozen lines of clothing and accessories including*ecko unltd., featuring the iconic Rhino logo, eckored, Marc Ecko Cut &Sew, Zoo York, along with Complex magazine, Complex.com and a videogame andmultimedia division, Marc Ecko Entertainment. All told, global retail salescame to more than $1.5 billion last year. According to Marc Ecko, Founderand Chief Creative Officer, Marc Ecko Enterprises, "I believe in gettingout of the comfort zone so to that end I am excited to partner with Parluxto introduce my first fragrance. I can't tell you yet what it WILL be --but it won't be conventional. With the know-how Parlux delivers and myvision, I look forward to a fragrance unlike anything you've everexperienced before."

As proven by his multiple successes with his clothing lines, art, mediaholdings, gaming, and philanthropic endeavors, Marc Ecko truly representsthe American dream. Whether it's the Rhino or Marc himself, the brand andthe man have firmly established themselves as icons of popular culture.Both are consistently front and center in the media.

Neil Katz, Chairman and CEO of Parlux Fragrances, Inc., observes, "MarcEcko is the global leader in youth culture. His hip lifestyle brand isremarkably exciting and always innovative. With the Marc Ecko addition toour fragrance portfolio, Parlux Fragrances, Inc. will target yet anotherconsumer group. We see Marc Ecko's appeal as worldwide and a key part ofour strategic plan. We believe Parlux is setting in motion dynamicinitiatives by introducing brands that will appeal to a diverse and broadaudience of consumers."

About Marc Ecko Enterprises

In recognition of his achievements, Marc has been honored with a 2006 MTVVideo Music Award for "Best Videogame Soundtrack," and is frequentlyincluded in such lists as Details magazine's "Most Powerful Men Under 40,"Stuff magazine's "Style Icons" list, on top of DNR's power list, and NewYork Magazine's list of the City's "Influentials."

Since its creation in 1993, the group of companies that comprise Marc EckoEnterprises has grown to include:*ecko unltd, eckored, *ecko unltd. kids,as well as outerwear, footwear, watches, bags, and more. Marc EckoEnterprises also includes Marc Ecko "Cut & Sew" (a contemporary menswearline launched fall 2004); Zoo York® (a line of action sports-inspiredclothing and accessories); and Avirex® (a mid-tier brand launched spring2005); GUnit (a collaboration with the artist 50 Cent); and Marc EckoEntertainment, a full-service production company, with a focus oninteractive entertainment and videogames. Complex Media LLC, the publishingand new media division of Marc Ecko Enterprises, is the leading provider ofmusic, style and lifestyle content dedicated to emerging trends for youngmen. The company launched in 2002 with Complex magazine, a men's styleguide and lifestyle publication with a circulation of 340,000, and launchedthe Complex Media Network in August 2007.

About Parlux Fragrances, Inc.

Parlux Fragrances, Inc. is a manufacturer and international distributor ofprestige products. It holds licenses for Paris Hilton, Jessica Simpson,GUESS?, Nicole Miller, Natori, Queen Latifah, XOXO, Ocean Pacific (OP),Andy Roddick, babyGund, and Fred Hayman Beverly Hills designer fragrances,as well as Paris Hilton watches, cosmetics, sunglasses, handbags and othersmall leather accessories.

Certain Information Regarding Forward-Looking Statements

This press release includes forward-looking statements within the meaningof Section 27A of the Securities Act of 1933, as amended, and Section 21Eof the Securities Exchange Act of 1934, as amended, regarding, among otherthings, our plans, strategies and prospects, both business and financial.Such forward-looking statements involve known and unknown risks,uncertainties and other factors that may cause actual results, performanceor achievements of Parlux or its industry to be materially different fromany future results, performance or achievements expressed or implied bysuch forward-looking statements. These risks and uncertainties include,among others, future trends in sales and Parlux's ability to successfullyintroduce, acquire, or launch new brands, licenses, or products in acost-effective manner, general economic conditions and continued compliancewith the covenants in our credit facility. Additional risk factors are setforth in the Company's periodic reports filed with the Securities andExchange Commission. Readers are cautioned not to place undue reliance onthese forward-looking statements, which speak only as of the date thereof.Parlux undertakes no obligation to publicly release the result of anyrevisions to these forward-looking statements that may be made to reflectevents or circumstances after the date hereof or to reflect the occurrenceof unanticipated events.

FOR:Marc Ecko EnterprisesCONTACT:Laurie Baker(917) 262-1882FOR:Parlux Fragrances, Inc. (Brand News)CONTACT:Lori ZelenkoLSZ COMMUNICATIONS(917) 693 8602FOR: Parlux Fragrances, Inc. (Corporate News)CONTACT:Neil J. KatzChairman & CEO(954) 316-9008 Ext. 8116