Despite the economic downturn hotels are facing, Hotel Aiken managed toimprove their online revenue with this hotel software. Within two weeks of theintroduction of their booking engine, their online bookings had increasedby 200%. By the end of the 30-day free trial and with GuestCentricguidance, Hotel Aiken was able to create a very successful online marketingcampaign that increased the number of visitors to the website by 560% andbe ranked first in Google organic search.

"At Hotel Aiken, we want to be able to offer our guests an unforgettableonline experience by providing them with a user-friendly website and asecure and easy-to-use booking engine to speed up the reservation processand most importantly receive instant confirmation of their reservation,"said Lindsey Wise, Sales Coordinator and Customer Care Director of HotelAiken. "GuestCentric really understood the challenges that independenthotels like us face and made the entire process easy for us. Now we cankeep the hotel's website looking fresh by updating content at anytime fromanywhere."

About the GuestCentric Service

The GuestCentric online service provides smaller independent hotel managerswith an affordable yet powerful online marketing and distribution tool todrive more bookings using the Internet channel. Previously only availablefor hotels with big budgets through expensive and time consuming customdevelopment, GuestCentric is leveling the playing field for these smallerhotel players by offering a sophisticated online user experience at afraction of the cost of traditional solutions. Using only a web browser,its one-screen interface makes it possible for smaller hoteliers to:

-- Easily create a new impact website with the hotel branding wheremanagers can always keep the site fresh by updating content at anytime fromanywhere and create online promotions in minutes.

-- Utilize a best-in-class booking engine on one screen to simplify and speed up thebooking process.

-- Integrate GuestCentric's reservation software platform to manage online and offlinereservations to avoid double bookings.

-- Keep track of the website performance in one place using the service'sOnlinemarketing performance tools and interactive dashboard.

About Hotel Aiken

Located in the heart of South Carolina's historic downtown Aiken, HotelAiken is the perfect place for both leisure and business travelers alike,described as Aiken's truly "Grand Hotel." Originally built in 1898, the Aiken hotel hasgone through a series of major and continuous renovations since 2001, withthe accent on retaining the historical feel of this landmark buildingwhilst providing all the modern amenities one would expect from acontemporary hotel. The main bar, The Polo Tavern, is one of downtown Aiken's mostpopular watering holes. The Tiki Tavern, located on the back patio, hasbeen awarded the title of "Best New Bar" in Aiken.

About GuestCentric

Headquartered in Stamford, CT with offices in UK and Portugal, GuestCentricSystems (http://www.guestcentric.com) is a hospitality software-as-a-service(SaaS) provider that helps independent hotels revolutionize the way independent hotel operators areable to compete for customers with larger players in the travel industry.Its online marketing and booking platform offers a simple andcost-effective way for hoteliers to create a professional web display ofthe hotel property, integrate direct booking and online marketingcapabilities to increase online bookings, lower expenses and developlong-standing relationships with guests.

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