The annual Total Value Index blends what consumers say about theirvehicles (in terms of expected reliability, expected fuel economy, price paidand expected resale value) with various ownership measures calculated byStrategic Vision. In determining the 2008 Index scores, the San Diego-basedresearch firm found clear evidence that consumers are looking for the bestpricing along with quality cues that would indicate a vehicle's long-termvalue.

"These results reinforce the market's shift toward experiences Audi offersin terms of performance and technology, luxurious features and efficiency,"said Audi of America Inc. Executive Vice President Johan de Nysschen. "Webelieve the long-term value of owning Audi models will be a difference makeras these economic times lead consumers to rethink their luxury-vehicleoptions."

Strategic Vision noted that consumers are giving greater scrutiny to theirvehicles, which it said opens up opportunities. "When economic conditionsbecome more favorable, the manufacturers who have focused their efforts inenhancing product quality and communicating messages of trustworthy productsand overall value will be in a position to regain, and even take over new,market share," said Alexander Edwards, president of Strategic Vision'sautomotive division.

In the Total Value Index's luxury SUV segment, the Audi Q7 outpaced recentwinners in the category -- the Mercedes-Benz GL and ML models, the Lexus GX470 and the BMW X5 -- on the basis of standard equipment, technicalinnovations and affordability in its class. In the luxury multi-functioncategory, Audi claimed the top two positions with the A3 followed closely bythe A4/S4 Avant models. Strategic Vision touted the A3 for its standardequipment, innovation and pricing.

To get more information on the 2008 Total Value Index and Strategic Visiongo to www.strategicvision.com.

About Audi of America

Audi of America Inc. and its 270 dealers offer a full line of German-engineered luxury vehicles. The Audi line up is one of the freshest in theindustry with 23 models, including 12 models launched during model years 2008and 2009. Audi is among the most successful brands globally. Last year AUDI AGrecorded its 12th consecutive record year for sales and profit growth. Visitwww.audiusa.com or www.audiusanews.com for more information regarding Audivehicle and business issues.

SOURCE Audi of America, Inc.