Press Release

Corporate Communications Pro Helps Johnny Rockets Prepare for Take-Off

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Posted 11 November 2008 @ 02:10 pm ET

LAKE FOREST, Calif., Nov. 11 /PRNewswire/ -- The Johnny Rockets Group,Inc. today announced the appointment of Cozette Phifer as Director ofCommunications for the burgeoning restaurant operator and franchisor.Reporting to President & CEO, Lee Sanders, Phifer will work with national andfield marketing teams and franchisees to build and protect the Company'sreputation globally, nationally and regionally and to broaden awareness forthe Johnny Rockets brand.

According to Sanders, "I couldn't be more excited about Cozette joiningJohnny Rockets. We believe her experience adds a new dimension to ourcommunication efforts and will help us sustain and build our vision for JohnnyRockets. She has a proven track record of ensuring that high-profile companiesrespond to the needs of a variety of stakeholders through effective internaland external communications, both domestically and internationally."

In her new role, Phifer will also work with operations and franchise salesteams to help grow market share and contribute to restaurant sales. Futurecommunication plans include informing the franchising community of JohnnyRockets' successful business model and generating consumer interest in theCompany's community relationships, promotional activities and ongoinginnovation in the arenas of food quality, customer service and convenience.

"I'm eager to, once again, have the opportunity to be part of an Americansuccess story. Having held this position during the pivotal transitions ofcompanies, including PETsMART, Domino's Pizza and Jenny Craig, I know howexhilarating and personally rewarding this phase of a company's growth canbe," states Phifer.

Johnny Rockets and its franchisees currently operate 217 restaurants inthe U.S. and 36 restaurants in nine other countries, including: Bahamas,Bahrain, Canada, Egypt, Kuwait, Mexico, Qatar, Turkey and United ArabEmirates. New locations are scheduled to open soon in Saudi Arabia, Germanyand the Dominican Republic, and several more international franchising dealsare currently in the works.

To learn more about Johnny Rockets, visit johnnyrockets.com.

About Johnny Rockets

For more than 22 years, Johnny Rockets has offered the food, fun andfriendliness reminiscent of feel-good Americana. Every Johnny Rocketsrestaurant offers its guests simple, great-tasting food from a menu ofall-American favorites, including juicy hamburgers, and hand-dipped shakes andmalts. Headquartered in Lake Forest, Calif., Johnny Rockets has 253 corporateand franchise-owned restaurants in 29 states and 10 countries, including thosefound in Six Flags amusement parks, FedEx Field and aboard Royal Caribbeancruise ships. Johnny Rockets is currently franchising new restaurants in mostmarkets.

SOURCE Johnny Rockets


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