This fall, more than 29,000 active military members registered toparticipate in the Wish Registry at Sears.com. Sears heard from U.S. Servicemembers around the world -- ranging from one soldier just wishing to spend theholidays with his family, to another wishing for simple items after hisfamily's home was destroyed in a fire. One soldier wrote:

"When I met my wife for the first time it was love, romantic love like inthe movies. Army life hasn't been easy on my wife or kids. I'm currently onmy third tour in the Middle East. My family has sacrificed so much, and whilematerial things could never replace being home for Christmas, just knowingthey had a good one and were smiling on Christmas is a gift enough for me."

"The Heroes at Home Wish Registry enables all Americans to recognize andcelebrate the commitment our military makes on behalf of our countryeveryday," said Don Hamblen, Sears' chief marketing officer. "The stories aretouching and show how selfless these military families are and Sears couldn'tbe more proud to offer a program that helps make their holidays brighter."

The Heroes at Home Wish Registry works similar to a bridal registry. Nowthrough Dec. 24, consumers can go to Sears.com, read the military families'stories, what they're wishing for, and may choose to donate to the WishRegistry. Upon making a donation, consumers can include a note to thefamilies and wish them happy holidays. Donations made to the Wish Registryare not tax deductible and will be used to purchase Sears Gift Cards that willbe equally distributed to all registered families, up to a maximum gift cardamount of $550 per family. In the event that all registered families receivethe maximum amount, all remaining sums will be donated to the United ServicesOrganization (USO).

Sears partnered with the USO to help communicate the Wish Registry tomilitary members, and will also make a $250,000 donation to support USOprograms and services around the world. Active service personnel whoparticipate in the Heroes at Home Wish Registry will remain anonymous toensure compliance with the military's standards of conduct regulations.

Last year, Sears Holdings launched the Heroes at Home program to providesupport to service members, veterans and their families through joint effortswith various nonprofit organizations, including Rebuilding Together, Inc.Since the program's inception, Sears Holdings has helped to rebuild orrenovate more than 200 homes and has raised more than $5 million through theHeroes at Home program for Rebuilding Together. Coming up Nov. 15, theprogram will complete one of its many builds in Crestline, CA to assistdisabled veteran Jeremy Wiessmiller.

Also on Veterans Day, My Network TV will feature a two-hour Heroes at Homespecial at 8 p.m. ET/7 p.m. CT. Hosted by Howie Long (host of FOX NFLSunday), the Heroes at Home special introduces viewers to six service members,from California to Connecticut, who share their personal experiences ofservice in Operation Iraqi Freedom and Enduring Freedom. The militaryfamilies share their struggles in their daily lives, the challenges they andtheir loved ones face, and how Sears and MyNetworkTV have helped fulfill someof their holiday wishes, and helped to make their transition back home moreseamless.

Chris Strickland, a disabled army veteran from Connecticut, will share howHeroes at Home helped provide modifications throughout his home to make itmore accessible for him. (Check local listings for specific channel or visithttp://www.mynetworktv.com. The channel may be listed with MY in front ofchannel number.)

Sears has actively supported this country's servicemen and women withpride and respect since the company was founded more than a century ago. In2005, Sears Holdings received the Secretary of Defense Employer SupportFreedom Award, which publicly recognizes American employers who provideexceptional support to their employees who voluntarily serve the nation in theNational Guard and Reserve. In 2006, Sears Holdings also was honored with theMilitary Officers Association of America's Distinguished Service Award, inrecognition of the company's support of associates in the Guard and Reserveand military families nationwide.

To find out more about the Heroes at Home program, make a donation, or torefer a military family or veteran to the home renovation program throughRebuilding Together, visit http://www.sears.com or call 1-800-473-4229. SearsHoldings' ongoing commitment to assisting troops and their families includesseveral recruiting and employment programs, as well as a military paydifferential to Sears associates employed (full time) who are reservistsserving on active duty. Reservists who are employed full-time are allowed tocontinue participating in life insurance, medical and dental programs.

About Sears Holdings Corporation

Sears Holdings Corporation (Nasdaq: SHLD) is the nation's fourth largestbroadline retailer with over $50 billion in annual revenues and approximately3,800 full-line and specialty retail stores in the United States and Canada.Sears Holdings is the leading home appliance retailer as well as a leader intools, lawn and garden, home electronics and automotive repair andmaintenance. Key proprietary brands include Kenmore, Craftsman and DieHard,and a broad apparel offering, including such well-known labels as Lands' End,Jaclyn Smith and Joe Boxer, as well as the Apostrophe and Covington brands.It also has Martha Stewart Everyday products, which are offered exclusively inthe U.S. by Kmart and in Canada by Sears Canada. The company is the nation'slargest provider of home services, with more than 13 million service callsmade annually. For more information, please visit Sears Holdings' website athttp://www.searsholdings.com.

About Rebuilding Together

Rebuilding Together is the nation's largest nonprofit organization workingto preserve homeownership and revitalize neighborhoods by providing free homerepair and modification services to those in need. With the help of everydaycitizen volunteers, skilled trades people, the support of local business andmajor corporate partners, Rebuilding Together affiliates in America's largestcities and smallest towns make life considerably better for thousands oflow-income homeowners. Beyond its core home repair work, Rebuilding Togetheralso rehabilitates community centers and conducts home modification and repairprograms that focus on aging in place. In addition, Rebuilding Together hasprograms dedicated to energy efficiency, veteran's housing, and disasterrecovery and reconstruction. Rebuilding Together is currently celebrating20 years as a national organization and the completion of over 100,000 homesthanks to the efforts of more than 200 affiliates nationwide. For moreinformation, please visit http://www.RebuildingTogether.org.

About the USO

The USO (United Service Organizations) provides morale, welfare andrecreational services to U.S. military personnel and their families. The USOis a nonprofit, charitable organization, relying on the generosity of theAmerican people to support its programs and services. The USO is supported byindividual donors, Worldwide Strategic Partners and Combined Federal Campaign(CFC-11381). For more information, please visit http://www.uso.org.

SOURCE Sears, Roebuck and Co