Visitors to Bally's 2008 exhibit (booth #1236) will immediately see whypartnering with Bally puts them on the road to success today and in thefuture. Here are some of Bally's exhibit highlights:

-- 50 percent more games than last year, with new games for every marketincluding Class III, Class II, lottery, central determination, andinternational.

-- Systems technology that delivers greater customer interaction andoperating efficiencies.

-- A Networked Floor of the Future(TM) Command and Control Center,featuring live demonstrations of floor management applications; businessintelligence solutions; and picture-in-picture game displays.

"In today's challenging business environment, the best way to becompetitive is to give players a great experience at the right cost," saidRichard Haddrill, Chief Executive Officer of Bally Technologies. "The newtechnologies and games that we are showcasing at G2E provide casino operatorswith exciting and innovative ways to both increase play and manage floor andplayer-marketing programs more efficiently, thereby driving enhancedprofitability."

Blazing 7s(TM) Multi-Slot(TM) Reel Slot one of industry's first multi-gamesteppers

Making its debut at G2E will be Bally's award-winning new five-reelstepper version of its multi-game platform. This dramatic new product --Blazing 7s Multi-Slot -- is one of the industry's first reel-spinning slotmachines to offer multi-game capability with three games from which to choose.Additionally, Bally will also present a new "Super Progressive Suite" for theGameMaker video-slot platform, the much-awaited GameMaker HD Scheduler, aswell as a new version designed with six of Bally's most popular video slotsfor the video-dominated international gaming market.

Bally to showcase DualVision(TM) multi-player platform with seating fortwo

At G2E, Bally will introduce several exciting new cabinet configurations.These include a new DualVision(TM) multi-player gaming platform based on theCompany's popular CineVision(TM) gaming cabinet. DualVision features a single,segmented video display, bench seating for two, and a common bill acceptorspecifically designed for "couples" or "friends" play. The DualVision cabinetson display will feature the new Two for the Money(TM) game.

Bally will also showcase a new series of supersized cabinet stylesmeasuring up to 12 feet tall and 38 inches wide, available in three differentconfigurations -- video, stepper, and stepper with an "Instant Spin prizefeature" top box. Another booth highlight will be Bally's new TransparentReels stepper concept featuring innovative technology that allows for unique,3-D-style video and animated displays in conjunction with mechanical reels.

Among other new cabinet advancements slated for unveiling at G2E is a newreel-spinning version of Bally's V32 video cabinet and a new FineLine cabinetthat features a slimmer profile with reduced depth.

New Playboy video slot to debut at G2E

Bally will showcase a variety of new licensed gaming products at G2E,including an addition to its Playboy series games. This new Playboy video slotwill be featured on Bally's V32 video slot platform with its 32-inch verticaltouch-screen video display. This will be the first time Bally has offered aPlayboy game for sale rather than under a participation model.

Featuring the tagline: "Play Better. Win More.," Bally will also presentenhanced versions of its two retro-themed Skill Series(TM) Atari video slots-- Breakout!(TM) and Pong(TM). Bally also plans to debut another licensedtitle called Breeders' Cup, a horse-racing themed game.

Power Strike(TM) Progressives Offer High-Value Item as Top Award

One of Bally's featured game concepts is Power Strike(TM), a progressivevideo slot that adds the cost of a top prize, such as a motorcycle, boat, car,or vacation, into the game's mathematical formula. This allows that cost to beconfigured into the top jackpot award as if it were cash.

Bally Adds Even More Depth to Stepper Portfolio

Bally will not disappoint its customers looking for new spinning-reelproducts. In addition to new stepper innovations such as the jumbo cabinet,V32 cabinet, Transparent Reels, and Blazing 7s Multi-Slot stepper, Bally isexpanding its S9E library and adding 10 new S9C titles.

One of the highlights will be Bally's new Cash Wheel(TM) progressive slotwith a Cash Wheel Instant Spin game that qualifies players for the wheel-basedCash Wheel bonus feature.

Also on display at G2E will be a new variation of Power Progressives withthe debut of the new Power Progressive Platinum(TM) on the V32 with three newgame titles: White Gold(TM), Double Wild Rose(TM), and Rich & Famous(TM); aswell as five-reel and multi-line, three-reel versions of this game series.

Additionally, Bally will highlight eight new games that build upon thesuccess of the popular Quick Hit(TM) five-reel steppers -- Quick Hit GoldenBell(TM), Quick Hit Wild Blue(TM), Quick Hit Wild Red(TM), Quick Hit WhiteFire(TM), Quick Hit Silver Rain(TM), Quick Hit Amber Rays(TM), Quick HitStarlight Fire(TM), and Quick Hit Gold Storm(TM).

Bally to showcase enhanced video slot portfolio

Bally is coming on strong with a new lineup of video slots that inspire,innovate, and impress. This year's show will feature such pioneering conceptsas Bally's new "video win profile" that provides new insights into designinggames players like to play again and again, and the new EasyView(TM) onscreenvideo display and Easy Select(TM) button deck that gives players a moreconsistent gaming experience from game to game. Bally has also added new winmessages that enhance celebration and excitement during game play.

Bally is also offering new packaged game collections, such as the TreasureSeries, the Monkey Series, and the Wild Series. These take the guesswork outof banking groups of games for operators and provide pre-packaged themedsolutions ready for the casino floor. Another Bally G2E highlight is theCompany's greatly expanded library of exciting new video titles, including avariety of new higher volatility video slots that appeal to gamblers andrepeat players seeking higher-volatility experiences.

$1 million jackpot progressive featured

Specialty games that will be featured on Bally's new Transparent Reelsplatform include Hot N'Wild Blazing Stars(TM), Hot N'Wild Ruby Rush(TM),Dragon Dynasty(TM), Twin Tigers(TM), Sky(TM), and Sky Spirits(TM).

Other specialty games highlights will include 1,000,000 Degrees(TM), amillion-dollar wide-area progressive product now available for the Class IIIgaming market that can be linked to Bally's existing Millionaire Sevens(TM)wide-area progressives; Cash Burst(TM), an exciting dual-screen gamingexperience; and two Digital Tower Series(TM) games: Fireball(TM) andQuarterMillion$ Tower of Power(TM).

The success of the Quick Hit Platinum games on the dramatic V32 verticalupright video slot will also be highlighted with the new Quick HitDiamonds(TM) games: Quick Hit Wild Red Jackpot(TM), Quick Hit Wild BlueJackpot(TM), and Quick Hit White Fire(TM).

In its popular Hot Shot(TM) series, Bally unveils Ultimate Hot ShotProgressive(TM), a five-level progressive with a game-in-game bonus and atop-wheel bonus feature.

Company showcases new Systems Version 11 with new user interfaces,features for international markets

Bally's dominance of the worldwide gaming systems business will be evidentin the Company's systems display, where Bally will demonstrate its mostexciting array of systems and Networked Floor of the Future(TM) technology,including the new Systems Version 11 and Bally Business IntelligenceSolutions(TM).

Bally SDS Version 11 now runs on UNIX(R) and Windows(R) platforms,featuring new, attractive, and easy-to-navigate user interfaces, makingsystems administration much easier for casino staff. Built for the globalmarketplace, SDS Version 11 has multiple currency and multiple languagefeatures. This powerful, significantly upgraded software also features newsystems monitoring options and GSA-protocol support. SDS Version 11'sflexibility and expandability makes it suitable for any size of casinooperation.

For the iSeries(R) platform customers, the ACSC Version 11 is aninnovative advancement with its international market capabilities, UniversalPlayer Card flexibility, and user-friendly graphical user interface.

The Company will display downloadable marketing promotions and messagesthrough the iVIEW(TM) high-speed communication network on each game in thebooth. The iVIEW network and Bally Systems provide improved service,customized marketing at the point of play, second-chance win, dynamic gameconfiguration, easy-audit revenue management, and support for responsiblegaming. And it's available on games from every manufacturer.

Visitors to Bally's G2E booth will be able to see first-hand the Company'snew Bally Live Rewards(TM) Tournaments, the ultimate form of community gaming.Offered through the iVIEW displays, Live Rewards Tournaments offers the playera selection of standalone games or real-time tournaments in which players cancompete against other players.

Command and Control Center features networked management, marketingsolutions

Bally's leadership in the Networked Floor of the Future will behighlighted by an elevated Command and Control Center. In this area, Ballywill showcase its award-winning Business Intelligence Solutions, a powerfuldata analytics and visualization suite. This advanced application allowsgaming operators to gain significant understanding of their gaming floorperformance, player and game interaction, player behavior and trending, andplayer loyalty and value. This solution helps gaming operators developuniquely targeted marketing campaigns driven by real-time data.

Also on display will be another component of Bally's Networked Floor, theiVIEW Display Manager(TM). The iVIEW Display Manager allows gaming operatorsto create picture-in-picture capability on the iVIEW display, the main gamedisplay, the second gaming display, or any game display. This capability isrun through the iVIEW processor rather than the game processor which wouldrequire separate regulatory approvals and complex development and integrationefforts.

G2E visitors will also be able to see live demonstrations of Bally'sG2S-compliant Download Configuration Manager(TM), which allows casinos todownload and configure Bally's cabinets with new game content as well asadjust a wide variety of game configurations, including denominations andminimum bet and hold percentages.

Bally Showcases New Cashless Gaming Stored-Value Card Functionality

Bally is demonstrating the next evolution of cashless gaming -- the BallyPower Card(TM). This solution allows casinos to attract and reward playerswith a stored-value card (similar to a gift card) that is redeemable for playat any slot machine. The card can only be redeemed at participating casinoswhere the slot machine card reader message will be recognized by a Bally GameMonitoring Unit.

About Bally Technologies, Inc.

With a history dating back to 1932, Las Vegas-based Bally Technologiesdesigns, manufactures, operates and distributes advanced gaming devices,systems and technology solutions worldwide. Bally's product line includesreel-spinning slot machines, video slots, wide-area progressives, and ClassII, lottery and central determination games and platforms. As the world'sNo. 1 gaming systems company, Bally also offers an array of casino management,slot accounting, bonusing, cashless and table management solutions. TheCompany also owns and operates Rainbow Casino in Vicksburg, Miss. For moreinformation, please contact Laura Olson-Reyes, Director of CorporateCommunications, at 702-584-7742, or visit http://www.ballytech.com.

This news release may contain "forward-looking" statements within themeaning of the Securities Act of 1933, as amended, and is subject to the safeharbor created thereby. Such information involves important risks anduncertainties that could significantly affect the results in the future and,accordingly, such results may differ from those expressed in anyforward-looking statements. Future operating results may be adverselyaffected as a result of a number of risks that are detailed from time to timein the Company's filings with the Securities and Exchange Commission. TheCompany undertakes no obligation to update the information in this pressrelease and represents that the information is only valid as of today's date.

- BALLY TECHNOLOGIES, INC. -

(C)2005 Playboy. PLAYBOY and RABBIT HEAD DESIGN are marks of Playboy andused under license by Bally Gaming, Inc.

(C)2005 Atari Interactive, Inc. All rights reserved. ATARI, the ATARIlogo, PONG and the PONG logo are registered trademarks of Atari Interactive,Inc. or its affiliates in the U.S. and other territories. Used withpermission. All other trademarks are the property of their respective owners.

Media Contact: Laura Olson-Reyes Corporate Director of Communications (702) 584-7742 LOlson-reyes@ballytech.comSOURCE Bally Technologies, Inc.