- Listen Free and Buy What You Love at We7's Big Listen

Today is great news for music fans and bad news for piracy, as millionsof tracks from artists including Kings of Leon, Pink, Nickelback, and Estellewill be legally and instantly accessible on http://www.We7.com, as We7launches its full music service.

We7's 'Big Listen' Launch Campaign delivers:- - On-demand, unlimited and Instant access to full tracks and Albums - FREE - "Search, Click & Play"- an easier and better alternative to piracy - A 'Celestial Jukebox' of millions of great tracks - 'Play Anywhere' - new link and play system empowering blogs and websites - Rights Owners and Artists get PAID As an easier and better alternative to piracy, We7 gives music fansunlimited access to millions of great tracks from major record labels andIndependents across all genres, to listen to for FREE and on-demand. The We7difference is that while fans get free music , rights owners and artists getpaid by We7 utilising both audio and digital advertising, so it's a win-winsituation for all.

Whatever their music taste, all music lovers have to do at We7.com is'Search, Click and Play' and they can listen to full tracks and albums oftheir favourites artists instantly, We7 also delivers the choice music fanshave come to expect, by adding up to 30,000 tracks a day to its outstanding'celestial jukebox' of over 3 million licensed tracks, including many newreleases as they become available.

Music fans can create personal playlists, share their favourites withtheir friends and buy the music they love at We7's download store, where theycan download high quality mp3 downloads which are compatible with iPods andmost other digital players.

We7 introduces its 'Play Anywhere' dream, where any web reference tomusic, tracks, albums or artists in any article, blog or website can beplayed instantly, wherever you are online. This will allow music fans,websites and bloggers to share and play music anywhere on the web via We7widgets and links.

We7 CEO, Steve Purdham, said: "It was just 18 months ago that we had thedream of delivering great music that's free and legal for consumers and whereartists and rights owners get paid. Today that dream's a reality. We7 hasgreat music and that builds great audiences which will be highly valuable tobrands and advertisers. We're hugely proud of our great service and veryexcited to be delivering it to the benefit of music fans, artists and brandsalike".

Geoff Taylor, Chief Executive at the BPI commented: "Record labels arelicensing a wide variety of new business models so music fans can access themusic they want, when, how and where they want it, while respecting therights of artists. We7 is a very good example of how the music business isleading the digital content revolution. But for digital entrepreneurs likeWe7 to continue innovating and investing in new services for consumers, wemust tackle illegal downloading, which undermines the business case for alllegal services. The BPI's new partnerships with Government and internetproviders aim to ensure that digital Britain can realise the enormous valuethat music and other creative works offer, if their value is respected."

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About http://www.We7.com

We7 is the first free and legal service of its kind in Europe deliveringmusic in the way consumers want it. We7 users can listen to music for freewhenever they want, and buy whatever they love. The service works by'grafting' short, relevant ads which precede the free music tracks based uponinformation known about the user, such as location, age and gender. Thisadvertising ensures that artists and labels receive royalties for makingtheir songs available, whilst consumers receive streamed legal music free ofcharge. We7 showcases exciting music of all genres from all four majors andloads of great independents in including PIAS, Pinnacle, Finetunes, MTunesand The Orchard as well as directly from unsigned artists. Co-founded byPeter Gabriel, We7 received a BT Digital Music Award in 2008 for Best MusicService.

About the BPI

The BPI represents the UK recorded music industry. The BPI is a tradeorganisation funded by its members - which include the UK's four major recordlabels and hundreds of independent music companies. BPI members account formore than 90% of all recorded music sold in the UK, and globally the UK'srecord industry is the second biggest after the US. Its work coversprotection (anti-piracy, lobbying), promotion (the charts, industry stats,the BRITs) and support & representation (events & services for members, mediarelations). For more info on the BPI and what it does, visit -http://www.bpi.co.uk

For enquiries about We7 please contact: Shiny Red | Jaz Cummins | +44(0)207-520-9532 | jaz.cummins@shinyred.co.uk For enquiries about the BPI please contact: Matt Phillips, Director of Communications T: +44(0)20-7803-1326 M: +44(0)7739-514963 E: matt.phillips@bpi.co.ukSOURCE We7