This newest location is situated in a densely populated diverse communityin a Mall that has been established for over 50 years. This new additionto the HearAtLast family is expected to be a major success. "HearAtLast isconfident that a community made up of baby boomers and alike will allbenefit from our NO Charge hearing assessments, virtually invisible hearingaids, state of the art MP3 earbuds and assistive listening devices," statedRobert Oswald.

About HearAtLast

HearAtLast Holdings, Inc. is a Nevada corporation that owns and operatesits wholly owned subsidiary. HearAtLast Inc., a chain of hearing storesspecializing in the sale of digital hearing aids and testing services. Thecompany develops, owns, and operates hearing aid clinics co-located withinselect Wal-Mart stores throughout Canada. HearAtLast facilities sell aselection of high quality brand name hearing aids and also offercomplimentary screening tests, clinical hearing tests, high end earbuds andassistive listening devices. The Company's mission is to consolidate thehighly fragmented hearing services industry while providing unparalleledservice to the estimated 30+ million hearing impaired individualsthroughout North America. After a prescription is approved, the independenton-site audiologists and hearing aid practitioners at HearAtLast utilize arefined process to dispense the latest in Name Brand digital hearing aids.

For more information please visit www.hearatlast.com

Safe Harbor

Statements about the Company's future expectations and all other statementsin this press release other than historical facts, are "forward-lookingstatements" within the meaning of Section 27A of the Securities Act of1933, Section 21E of the Securities Exchange Act of 1934, and as that termis defined in the Private Securities Litigation Reform Act of 1995. TheCompany intends that such forward-looking statements be subject to the safeharbors created thereby.

The above information contains information relating to the Company that isbased on the beliefs of the Company and/or its management, as well asassumptions made by any information currently available to the Company orits management. When used in this document, the words "anticipate,""estimate," "expect," "intend," "plans," "projects," and similarexpressions, as they relate to the Company or its management, are intendedto identify forward-looking statements. Such statements reflect the currentview of the Company regarding future events and are subject to certainrisks, uncertainties and assumptions, including the risks and uncertaintiesnoted. Should one or more of these risks or uncertainties materialize, orshould underlying assumptions prove to be incorrect, actual results mayvary materially from those described herein as anticipated, believed,estimated, expected, intended or projected. In each instance,forward-looking information should be considered in light of theaccompanying meaningful cautionary statements herein. Factors that couldcause results to differ include, but are not limited to, successfulperformance of internal plans, the impact of competitive services andpricing and general economic risks and uncertainties.

Media enquiries:Stephen MurdochE-mail: smurdoch@oebenterprise.comPhone: 289-241-3997Investor Relations:HearAtLast Holdings, Inc.Aldo Rotondi416-436-3795investorrelations@hearatlast.com