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Intacct SVP Daniel Druker to Lead Software as a Service CEO Panel on Explosive Adoption of SaaS Applications
"Going Vertical: The Key to Mass Market SaaS Adoption" Session to Address Massive Expansion as SaaS Market Matures
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SAN JOSE, CA -- (Marketwire) -- 11/13/08 -- Software as a Service (SaaS) vendors need toget ready for the enormous opportunities that will appear as the SaaSmarket moves into the mainstream adoption stage. As SaaS matures, massmarket buyers expect turnkey SaaS solutions with built-in best practices,industry expertise and implementation services tailored for theirparticular vertical industry.
On Tuesday, November 18, 2008, at the SIIA OnDemand conference in San Jose,Calif., Intacct Senior Vice President Daniel Druker will lead a panel ofCEOs from leading SaaS firms to examine and discuss how the SaaS industrymust evolve to prepare for mass market adoption. The panel of CEOsincludes Dan Fishback of DemandTec, Adam Miller of Cornerstone OnDemand,Rene Lacerte of Bill.com and Vijay Saha of Sererra.
Just as with the old days of enterprise software, early SaaS products weremostly horizontal and sold via direct sales forces. But as the SaaS marketmatures and expands, vertical industry solutions and additional channels ofdistribution will become more and more important. This panel will explorehow SaaS vendors should go about developing vertical market strategies andteaming with industry-focused channel partners to tap into the explosivegrowth that will come as SaaS matures and penetrates mainstream markets.
"The mass market adoption panel at SIIA OnDemand will be a terrificopportunity for strategists, executives, and managers in the SaaS and cloudcomputing ecosystem to get real-world insights into how to move to verticaland channel-oriented business strategies," stated Druker. "This is verymuch in keeping with the SIIA's mission of peer learning, as the principaltrade association for the software and digital content industry."
Additional information on the panel and the SIIA OnDemand conference can befound at www.siia.net/ondemand/2008/.
About Intacct
Intacct is a market and technology leader in on-demand financial managementand accounting applications. The company's award-winning solutions areused by thousands of businesses, from startups to public companies, and aredesigned to improve company performance and make finance more productive.Intacct automates key business processes from order entry through cashcollection and procurement through vendor payment. The Intacct systemincludes accounting, contract management, revenue recognition, inventory,purchasing, vendor management, financial consolidation and financialreporting applications, all delivered over the Web via Software as aService. Intacct is the only on-demand financial management solutionseamlessly integrated with salesforce.com. As a company grows, Intacct'sdeep and mature applications, SAS 70 Type II certification, and documentedprocesses support Sarbanes-Oxley compliance for public enterprises.
Intacct is headquartered in San Jose, California, with operations inBangalore, India. For more information, please visit www.intacct.com orcall 877-437-7765.
Intacct and the Intacct logo are trademarks of Intacct Corporation. Allother company and product names mentioned herein may be trademarks of theirrespective owners.
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Press Contact:Peter OlsonIntacct408-878-0951polson@intacct.com
Just as with the old days of enterprise software, early SaaS products weremostly horizontal and sold via direct sales forces. But as the SaaS marketmatures and expands, vertical industry solutions and additional channels ofdistribution will become more and more important. This panel will explorehow SaaS vendors should go about developing vertical market strategies andteaming with industry-focused channel partners to tap into the explosivegrowth that will come as SaaS matures and penetrates mainstream markets.
"The mass market adoption panel at SIIA OnDemand will be a terrificopportunity for strategists, executives, and managers in the SaaS and cloudcomputing ecosystem to get real-world insights into how to move to verticaland channel-oriented business strategies," stated Druker. "This is verymuch in keeping with the SIIA's mission of peer learning, as the principaltrade association for the software and digital content industry."
Additional information on the panel and the SIIA OnDemand conference can befound at www.siia.net/ondemand/2008/.
About Intacct
Intacct is a market and technology leader in on-demand financial managementand accounting applications. The company's award-winning solutions areused by thousands of businesses, from startups to public companies, and aredesigned to improve company performance and make finance more productive.Intacct automates key business processes from order entry through cashcollection and procurement through vendor payment. The Intacct systemincludes accounting, contract management, revenue recognition, inventory,purchasing, vendor management, financial consolidation and financialreporting applications, all delivered over the Web via Software as aService. Intacct is the only on-demand financial management solutionseamlessly integrated with salesforce.com. As a company grows, Intacct'sdeep and mature applications, SAS 70 Type II certification, and documentedprocesses support Sarbanes-Oxley compliance for public enterprises.
Intacct is headquartered in San Jose, California, with operations inBangalore, India. For more information, please visit www.intacct.com orcall 877-437-7765.
Intacct and the Intacct logo are trademarks of Intacct Corporation. Allother company and product names mentioned herein may be trademarks of theirrespective owners.
Add to Digg Bookmark with del.icio.us Add to Newsvine
Press Contact:Peter OlsonIntacct408-878-0951polson@intacct.com
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