mediaFORGE adds an entirely new social dimension to banner ads byincorporating extensible widgets that enable users to interact with content-- whether it's browsing exclusive deals, watching a promo video, takingadvantage of personalized specials, viewing product details, or searching aretailer's website -- right from inside the ad. As a result, retailers cancreate meaningful brand interactions on a social network site, verticalsite, or even a consumer's desktop.

By integrating mediaFORGE widgets with LinkShare's technology, affiliatescan easily add rich, interactive content to their site, by simply copyingand pasting a link. As a result, retailers can increase customerinteraction and sales conversion across their network, as well as usemediaFORGE's rich analytics to accurately track and measure the engagementof ad units on affiliate sites. LinkShare's Targeted Merchandiser APIautomatically populates the widget ads with product offerings optimized foreach site based on keywords and relevance.

LinkShare clients, including Foot Locker, a leading provider of athleticfootwear and apparel, are using the integrated solution to deliver highlyengaging, relevant, and portable widgets to their affiliate bases.

"Online retailers need to more effectively engage an increasinglysophisticated online shopper base," said Tony Zito, CEO and Founder ofmediaFORGE. "By partnering with LinkShare, we're able to help companieslike Foot Locker increase the efficacy of their digital media and existingad campaigns through interactive rich media and contextually relevantproduct offerings to ultimately increase sales conversion rates andrevenue."

"LinkShare is always looking for new ways to enhance how our advertiserscan engage consumers and improve their marketing performance," saysYasuhisa "Yaz" Iida, co-president of LinkShare. "Our partnership withmediaFORGE allows companies like Foot Locker to increase brand loyalty byoffering a compelling interactive buying experience."

About mediaFORGE

Founded in 2005, mediaFORGE is socializing and monetizing branded,immersive, and portable widgets that leverage existing online advertisinginventory. The company received a $1.5 million Series A in July 2006 ledby Prospector Equity Capital and private equity firm Gazelle Investments.www.mediaforge.com

About LinkShare

LinkShare Corporation provides ecommerce businesses with a wide range ofonline marketing services including Search Marketing (SEM), Lead Generationand Affiliate Marketing. Advertisers can increase their online sales byleveraging LinkShare's massive performance marketing network along withexpert consultative services and patented technology. Superior servicecombined with technology innovation allows advertisers and publishers toacquire and retain new customers, increase revenue and drive results.

Media Contact:Ashley BieverFutureWorks PR617-529-9985Email Contact