According to eMarketer, $505 million will be spent on online videoadvertising this year. It is an effective revenue driver for publishersbecause it has higher CPMs, higher click-through rates and longerengagement than traditional online advertising. Furthermore, marketers whobuy on Adify-powered networks benefit from quality premium content thatvideo ads are sold against. The Adify Video platform includes measurementcapabilities for publishers and advertisers to evaluate the effectivenessof video. Network operators launching with Adify Video include:

-- Break Media(http://breakmedia.break.com), the premier online destination for the youngmale audience, is integrating Adify Video as a component of its own videoplayer, which enables marketers and content owners to showcase andsyndicate professional and relevant video content. Break is offeringpre-roll and overlay ad units that are trafficked by Adify, whichprioritizes ad delivery based on many variables, including CPM, impressiongoals, and importance. Within two months, Break Media has served more thanseven million video ads from a variety of marketers.

-- DriverTV (www.drivertv.com), aleading producer and distributor of professionally produced,high-definition, automobile-related video content for consumers, created anew online content and advertising network using Adify Video. The driverTVnetwork gives auto manufacturer advertisers the ability to pair targetedoverlay and display advertising with specific video content. Charteradvertisers include BMW, GM and Subaru.

"Video offers premier independent publishers increased revenues andaudience interest. There is plenty of potential in creativity andeffectiveness for both buyer and seller. Prior to Adify Video,standardization was a major roadblock that made it very difficult tointegrate the various video players with the various ad servingtechnologies and video ad feeds," said Russ Fradin, president of Adify."Adify Video alleviates this challenge for publishers through our openplatform. Additionally, any type of rich media marketing specialist canenhance the targeting and delivery capabilities for the networks on ourplatform, thereby maximizing their share of the online video ad spend."

Adify Video is part of the key network management services and adtechnology created by Adify for publishers to execute successfuldistributed advertising campaigns. Adify's syndicated ad server, tracking,reporting, billing, payment and technical support functions are relied uponby over 140 networks and more than 6,000 independent publishers. This openinfrastructure delivers content sponsorships, video, image and rich mediaadvertising to the unique specifications of each network builder. Workingwith Adify Video, network operators can now ramp up video offerings withindays.

"Video content and video advertising have long been key components of ourwholly-owned websites. By integrating our video player and contentmanagement system with Adify's ad serving platform, we are now able todeliver video content and ads to the 90+ third-party sites that comprisethe Break Media Network. This means that our advertisers can now engagewith their core male audience via the Break Media Network using the fullpower of streaming media and the publishers who are part of our network nowhave yet another way to monetize their Web properties," said Huan Le, VicePresident of Business Development at Break Media.

About Adify

Adify Corporation is the premiervertical ad network management company and an independent, wholly ownedsubsidiary of Cox TMI Inc., part of Atlanta-based Cox Enterprises, one ofthe nation's leading media companies and providers of automotive services.

Contact:Anthony LoredoHorn Group, Inc.aloredo@horngroup.com(646) 202-9770