In the vein of "The Restaurant," this look at a high-stakes, high-pressurework environment will not only profile a team of talented players and coacheson the comeback trail, but will delve into the unique everyday challengesinherent in running an NBA franchise. Viewers will be given unprecedentedaccess as executives rebrand the Kings, strategize on how to keep the17,000-seat Arco Arena full, and keep the Sacramento community engaged whilethe team develops.

"We are thrilled to continue our expansion into television with the Kingof Reality TV," said Maloof Television Chairman/CEO Phil Maloof. "We arehonored at the opportunity to be a part of Mark Burnett's family of hits."

"This project will be a unique experience for the television viewer," saidMark Burnett, President of Mark Burnett Productions. "We are committed tocreating fun and innovative programming and with the Maloofs allowing thistype of access to their organization, this is a great fit."

Mark Burnett will serve as executive producer for Mark BurnettProductions, and Phil Maloof and Andrew Jameson will be among the executiveproducers for Maloof Television. This is the first joint venture between thetwo companies.

About Mark Burnett Productions

Mark Burnett Productions (MBP) is a leading production company forprimetime television, cable and the internet, and has produced over1,100 hours of television programming which regularly airs in over70 countries around the world. MBP revolutionized television with hits suchas "Survivor" (CBS), "The Apprentice" (NBC), "The Contender" (ESPN), "RockStar" (CBS), the Steven Spielberg co-production "On The Lot" (FOX), the smashhit "Are You Smarter Than a 5th Grader?" (FOX), which is currently beingproduced in 51 countries and the daytime syndicated hit, "Martha" (about tobegin its 4th season). In the summers of 2007 and 2008, MBP entered the worldof Award Shows, when Mark Burnett served as executive producer for the MTVMovie Awards. In October of 2007, MBP opened Mark Burnett Productions Asia; ajoint venture with Genting International to both create new content for andadapt established formats in the Asian market. Since 2001, MBP has garnered atotal of 51 Emmy nominations with 5 wins, and has won 4 People's ChoiceAwards. Mark Burnett has been named one of the most influential people inthe world by Time magazine and named TV Guide's most valuable player. He haswon both Brandweek's Marketer of the Year Award and the prestigious Rose d'orFrapa Format Award. In 2007, Mark Burnett was inducted into the Broadcastingand Cable Hall of Fame. In 2008, Mark was honored with the announcement thathe is to receive a star on the Hollywood walk of fame. This year will continuewith new shows for MBP, including "Jingles" (CBS), "Star Maker" (MTV),"Wedding Day" (TNT), "Bully Beatdown" (MTV), "How'd You Get So Rich?" (TVLand) and "Expedition" (History Channel), as well as "Survivor 18," "Contender4," "Are You Smarter Than a 5th Grader 3" and "Apprentice 8."

About Maloof Television

Maloof Television, a division of Maloof Productions which encompassesfilm, television, music and other areas, is an entertainment productioncompany founded by the Maloof family, whose diversified business portfolioincludes ownership of the Palms Hotel and Casino in Las Vegas and the NBA'sSacramento Kings. Maloof Television's credits include Spike TV's BULLRUN andE!'s LIVING LOHAN. Visit the website at http://www.maloofproductions.com.

SOURCE Maloof Productions