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IODA Partners With BounDEE, Creating Strong Mobile Presence in Japan
IODA's Independent Labels and Artists Now Have Access to More Than 200 Music Retailers and Mobile Partners in Japan; IODA to Distribute BounDEE's Catalog of Music Worldwide
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SAN FRANCISCO, CA -- (Marketwire) -- 11/17/08 -- IODA, the global leader in digitaldistribution, marketing, and technology solutions for the independent musicand film industry, today announced a worldwide partnership with BounDEE,Japan's largest distributor of independent music. Through BounDEE'srelationship with more than 200 online music and mobile stores, IODA'scatalog of independent artists will be able to grow their digital andphysical sales in Japan. As part of the partnership, IODA will alsorepresent BounDEE's independent artists and labels worldwide.
The partnership with BounDEE expands IODA's reach in Japan, which currentlyincludes relationships with several Japanese digital retailers includingiTunes Japan. On the content side, IODA currently represents hundreds ofJapanese independent labels as well as Japanese major labels such as PonyCanyon and Victor Entertainment to distribute select releasesinternationally.
Digital music for mobile devices comprises 91 percent of the digital musicmarket in Japan (IFPI). Tokyo-based BounDEE's strong relationships withmobile music retailers, including mobile music giant Label Mobile, provideimportant access and growth opportunities for IODA clients. BounDEE willalso make its physical distribution and marketing services available toIODA clients seeking to more aggressively grow their business in theregion.
"Music fans in Japan are passionate about music discovery and are hungryfor increased exposure to independent artists from around the world," saidHideaki Shimizu, CEO of BounDEE. "We look forward to leveraging thestrength of IODA's music catalog to expose Japanese fans to more variety.Our relationships in the mobile market will also help IODA's labels getaccess to the number one way digital music is consumed in Japan."
BounDEE officially kicked-off the new partnership with the release of USAfor Africa's "We Are The World" track to Label Mobile and other digitalstores in Japan. "We Are The World," the inspirational anthem from the1980s, has long been a top seller in Japan with the recently releaseddigital music video holding the number one spot on iTunes for over fiveweeks this fall. The release of "We Are The World" marks the first timethis track will be available on mobile phones in Japan. Last month, a betarelease of Brooklyn, New York-based IODA artist Chairlift to select digitalretailers in Japan saw its track "Bruises" become a top five download onLabel Mobile's international chart. BounDEE also recently made the trackavailable at music.jp and dwango, two other dominant mobile retailers inthe region.
"The impact of being in Apple's iPod Nano commercial has been amazing forChairlift," said Kay Quartararo, founder of Kanine Records, Chairlift'slabel. "To make the most of the fan interest generated around the world weworked with IODA to make the song available in as many places and in asmany countries as possible. Within one week of approving the release toJapan the 'Bruises' track was live on the biggest digital mobile retailerin Japan and hit top five on the chart. It's just another reminder of thepower of digital for the independent artist. We look forward to workingwith IODA and BounDEE in strong partnership as we grow Chairlift's presencein Japan."
Through IODA's global distribution network, BounDEE will now have virtualshelf space at digital retailers, mobile outlets and subscription servicesworldwide. The first independent artist released by IODA was Genki Rockets,a band featuring a virtual vocalist that has been a huge sensation inJapan.
Commenting on IODA's worldwide distribution network, Shimizu from BounDEEsaid, "As we evaluated the best path to follow in expanding globaldistribution opportunities for our labels and artists we got to know IODA'sbusiness quite well. We were impressed with the quality of IODA's catalog,its presence in all the major music markets, and the proprietary technologythat drives its business. Collaborating with IODA is a clear win for ourrightsholders and for music fans in Japan."
In addition to distribution, BounDEE will leverage Promonet, IODA'sgroundbreaking digital marketing platform to drive visibility and salesworldwide. Promonet is used by thousands of digital retailers, musicwebsites, social networks, bloggers, podcasters and Internet radioprogrammers, around the world. Via Promonet, BounDEE's labels can easilymarket to these hard-to-reach yet highly valuable tastemakers, both inJapan and abroad.
"BounDEE's intimate knowledge of the mobile music market in Japan, and itsstrong partnerships in the mobile arena will be a powerful asset to ourlabels. With mobile companies dominating the digital music business inJapan, this is a critical partnership for us, and we expect it to open themarket up for our rightsholders," said Kevin Arnold, CEO and founder ofIODA. "After seeing the mobile success of Chairlift we are even moreexcited about the opportunities our partnership with BounDEE will createfor our clients. Just as importantly, we see the potential to impact theglobal independent music scene by bringing the cutting-edge music comingout of Japan to a worldwide audience."
The announcement comes on the heels of IODA being named a Rising Star inDeloitte's Technology Fast 50 program for Silicon Valley. The Rising Staraward is a special designation for fast-growth companies with rankingsbased on revenue growth over three years (2005-2007). IODA recordedthree-year revenue growth of 1,258 percent over that time period.
About BounDEE
Established in September 1999, BounDEE is a music distribution andmarketing company for independent labels and artists. BounDEE providestotal music support services, including the manufacture, distribution andsale of packaged products such as CDs/DVDs, music distribution, promotion,support for online sales, music publishing and acting as agents for thecalculation of royalties. While founded as a physical distributor forindependent labels and artists, BounDEE is now the biggest digitaldistributor in Japan. BounDEE now provides services to more than 1,000labels and artists, delivering about 4,000 tracks per month to more than250 stores inside and outside of Japan. The company is a part of SpaceShower Network, Inc. For more information visit http://www.BounDEE.jp.
About IODA
IODA, the Independent Online Distribution Alliance, is the industry-leadingdigital distribution company for the global independent music community.IODA provides comprehensive services to record labels, physicaldistributors, and artists, including license negotiations; media encodingand metadata management; and royalty payment administration and reporting.The company also offers promotional support through a dedicated marketingdivision and through IODA Promonet (www.iodapromonet.com). A promotionaldistribution network, IODA Promonet provides qualified podcasts, blogs, andother music sites with access to pre-cleared, legal music and otherpromotional assets from IODA's labels. Founded in 2003, IODA represents arapidly expanding roster of over a million tracks from thousands ofindependent labels around the globe. IODA also distributes independent filmand video content for over 2000 titles. The company's website iswww.iodalliance.com.
Contact Info:Heather Staplestel: 415-789-5550email: Email Contact
Digital music for mobile devices comprises 91 percent of the digital musicmarket in Japan (IFPI). Tokyo-based BounDEE's strong relationships withmobile music retailers, including mobile music giant Label Mobile, provideimportant access and growth opportunities for IODA clients. BounDEE willalso make its physical distribution and marketing services available toIODA clients seeking to more aggressively grow their business in theregion.
"Music fans in Japan are passionate about music discovery and are hungryfor increased exposure to independent artists from around the world," saidHideaki Shimizu, CEO of BounDEE. "We look forward to leveraging thestrength of IODA's music catalog to expose Japanese fans to more variety.Our relationships in the mobile market will also help IODA's labels getaccess to the number one way digital music is consumed in Japan."
BounDEE officially kicked-off the new partnership with the release of USAfor Africa's "We Are The World" track to Label Mobile and other digitalstores in Japan. "We Are The World," the inspirational anthem from the1980s, has long been a top seller in Japan with the recently releaseddigital music video holding the number one spot on iTunes for over fiveweeks this fall. The release of "We Are The World" marks the first timethis track will be available on mobile phones in Japan. Last month, a betarelease of Brooklyn, New York-based IODA artist Chairlift to select digitalretailers in Japan saw its track "Bruises" become a top five download onLabel Mobile's international chart. BounDEE also recently made the trackavailable at music.jp and dwango, two other dominant mobile retailers inthe region.
"The impact of being in Apple's iPod Nano commercial has been amazing forChairlift," said Kay Quartararo, founder of Kanine Records, Chairlift'slabel. "To make the most of the fan interest generated around the world weworked with IODA to make the song available in as many places and in asmany countries as possible. Within one week of approving the release toJapan the 'Bruises' track was live on the biggest digital mobile retailerin Japan and hit top five on the chart. It's just another reminder of thepower of digital for the independent artist. We look forward to workingwith IODA and BounDEE in strong partnership as we grow Chairlift's presencein Japan."
Through IODA's global distribution network, BounDEE will now have virtualshelf space at digital retailers, mobile outlets and subscription servicesworldwide. The first independent artist released by IODA was Genki Rockets,a band featuring a virtual vocalist that has been a huge sensation inJapan.
Commenting on IODA's worldwide distribution network, Shimizu from BounDEEsaid, "As we evaluated the best path to follow in expanding globaldistribution opportunities for our labels and artists we got to know IODA'sbusiness quite well. We were impressed with the quality of IODA's catalog,its presence in all the major music markets, and the proprietary technologythat drives its business. Collaborating with IODA is a clear win for ourrightsholders and for music fans in Japan."
In addition to distribution, BounDEE will leverage Promonet, IODA'sgroundbreaking digital marketing platform to drive visibility and salesworldwide. Promonet is used by thousands of digital retailers, musicwebsites, social networks, bloggers, podcasters and Internet radioprogrammers, around the world. Via Promonet, BounDEE's labels can easilymarket to these hard-to-reach yet highly valuable tastemakers, both inJapan and abroad.
"BounDEE's intimate knowledge of the mobile music market in Japan, and itsstrong partnerships in the mobile arena will be a powerful asset to ourlabels. With mobile companies dominating the digital music business inJapan, this is a critical partnership for us, and we expect it to open themarket up for our rightsholders," said Kevin Arnold, CEO and founder ofIODA. "After seeing the mobile success of Chairlift we are even moreexcited about the opportunities our partnership with BounDEE will createfor our clients. Just as importantly, we see the potential to impact theglobal independent music scene by bringing the cutting-edge music comingout of Japan to a worldwide audience."
The announcement comes on the heels of IODA being named a Rising Star inDeloitte's Technology Fast 50 program for Silicon Valley. The Rising Staraward is a special designation for fast-growth companies with rankingsbased on revenue growth over three years (2005-2007). IODA recordedthree-year revenue growth of 1,258 percent over that time period.
About BounDEE
Established in September 1999, BounDEE is a music distribution andmarketing company for independent labels and artists. BounDEE providestotal music support services, including the manufacture, distribution andsale of packaged products such as CDs/DVDs, music distribution, promotion,support for online sales, music publishing and acting as agents for thecalculation of royalties. While founded as a physical distributor forindependent labels and artists, BounDEE is now the biggest digitaldistributor in Japan. BounDEE now provides services to more than 1,000labels and artists, delivering about 4,000 tracks per month to more than250 stores inside and outside of Japan. The company is a part of SpaceShower Network, Inc. For more information visit http://www.BounDEE.jp.
About IODA
IODA, the Independent Online Distribution Alliance, is the industry-leadingdigital distribution company for the global independent music community.IODA provides comprehensive services to record labels, physicaldistributors, and artists, including license negotiations; media encodingand metadata management; and royalty payment administration and reporting.The company also offers promotional support through a dedicated marketingdivision and through IODA Promonet (www.iodapromonet.com). A promotionaldistribution network, IODA Promonet provides qualified podcasts, blogs, andother music sites with access to pre-cleared, legal music and otherpromotional assets from IODA's labels. Founded in 2003, IODA represents arapidly expanding roster of over a million tracks from thousands ofindependent labels around the globe. IODA also distributes independent filmand video content for over 2000 titles. The company's website iswww.iodalliance.com.
Contact Info:Heather Staplestel: 415-789-5550email: Email Contact
For more information, go to www.marketwire.com
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