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Survey Reveals Attention for Interactive E-commerce on Social Networks
88% of Online Shoppers Indicate Appealing Web Design Is a Factor in Initially Attracting Them to a Website
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AUSTIN, TX and SIMI VALLEY, CA -- (Marketwire) -- 11/17/08 -- The results of a newlyreleased consumer survey conducted by Harris Interactive® andcommissioned by Volusion, a leading provider of complete all-in-oneecommerce solutions, found that consumers are looking to social networksfor advice and recommendations on online purchases. The survey polled 2,462adults 18 years and over who are online shoppers within the United Stateson key factors that go into their online purchase decisions.
Among online shoppers, key findings to the survey include:
-- 27% said viewing comments on various items for sale would encourage them to shop on social networks-- 30% said special sales and exclusive products would encourage them to shop on social networks-- 48 % say easy-to-use features as a very important feature for initially attracting them to an online shopping website-- 92% of say brand is at least somewhat important to initially attracting them to an online shopping web site-- 32% would shop online more if sites were easier to use-- 24% would shop online more if checkout procedures were easier-- 50% of correspondents said special online-online offers would encourage them to shop online more frequently
"Since the birth of ecommerce, ten years ago, consumers have come to expectan advanced level of online shopping experience," said Kevin Sproles, CEOand founder of Volusion. "Beyond easy navigation and check out, consumerswant online shopping to be integrated with the way they communicate withtheir peers, making their preferences and interests known on socialnetworks (such as MySpace and Facebook) and enabling retailers to develop amore intimate relationship with them."
Earlier this year, Volusion announced its Social Store Builder(TM),allowing online store owners to go to where the traffic is and capitalizeon an already existing channel with a captivated audience -- socialnetworks. Volusion's solution allows featured products from the merchants'stores to be rotated on their social networking page and when the user isready to buy, they are taken directly to the online store owner's securecheckout page -- eliminating the challenge of managing inventory andaccounting, outside of the merchant's site.
About the Survey
This survey was conducted online within the United States by HarrisInteractive on behalf of Volusion between September 30 and October 6, 2008among 2,682 U.S. adults age 18 and over, of whom, 2,462 are onlineshoppers. The data have been weighted to reflect the composition of theonline U.S. adult population on the basis of Internet usage (hours perweek) and connection type. This online survey is not based on a probabilitysample and therefore no estimate of theoretical sampling error can becalculated. For complete methodology, please contact Palak Shah.
About Volusion
Austin, TX-based Volusion is a leader in ecommerce solutions for onlinebusinesses. Over the last ten years, more than 10,000 companies have usedVolusion to profit online, including market leaders such as Obama, PEZ,Chicago Tribune, Michigan State University, Bella Grey by Lisa Rinna andCrutchfield. Over the last three years, Volusion has grown by 1900 percent,making it one of the fastest growing companies in the nation. For moreinformation about Volusion, please visit www.volusion.com.
About Harris Interactive®
Harris Interactive is a global leader in custom market research. With along and rich history in multimodal research, powered by our science andtechnology, we assist clients in achieving business results. HarrisInteractive serves clients globally through our North American, Europeanand Asian offices and a network of independent market research firms. Formore information, please visit www.harrisinteractive.com.
For more information, contact:Palak Shah1.800.646.3517Palak_Shah@volusion.com
-- 27% said viewing comments on various items for sale would encourage them to shop on social networks-- 30% said special sales and exclusive products would encourage them to shop on social networks-- 48 % say easy-to-use features as a very important feature for initially attracting them to an online shopping website-- 92% of say brand is at least somewhat important to initially attracting them to an online shopping web site-- 32% would shop online more if sites were easier to use-- 24% would shop online more if checkout procedures were easier-- 50% of correspondents said special online-online offers would encourage them to shop online more frequently
"Since the birth of ecommerce, ten years ago, consumers have come to expectan advanced level of online shopping experience," said Kevin Sproles, CEOand founder of Volusion. "Beyond easy navigation and check out, consumerswant online shopping to be integrated with the way they communicate withtheir peers, making their preferences and interests known on socialnetworks (such as MySpace and Facebook) and enabling retailers to develop amore intimate relationship with them."
Earlier this year, Volusion announced its Social Store Builder(TM),allowing online store owners to go to where the traffic is and capitalizeon an already existing channel with a captivated audience -- socialnetworks. Volusion's solution allows featured products from the merchants'stores to be rotated on their social networking page and when the user isready to buy, they are taken directly to the online store owner's securecheckout page -- eliminating the challenge of managing inventory andaccounting, outside of the merchant's site.
About the Survey
This survey was conducted online within the United States by HarrisInteractive on behalf of Volusion between September 30 and October 6, 2008among 2,682 U.S. adults age 18 and over, of whom, 2,462 are onlineshoppers. The data have been weighted to reflect the composition of theonline U.S. adult population on the basis of Internet usage (hours perweek) and connection type. This online survey is not based on a probabilitysample and therefore no estimate of theoretical sampling error can becalculated. For complete methodology, please contact Palak Shah.
About Volusion
Austin, TX-based Volusion is a leader in ecommerce solutions for onlinebusinesses. Over the last ten years, more than 10,000 companies have usedVolusion to profit online, including market leaders such as Obama, PEZ,Chicago Tribune, Michigan State University, Bella Grey by Lisa Rinna andCrutchfield. Over the last three years, Volusion has grown by 1900 percent,making it one of the fastest growing companies in the nation. For moreinformation about Volusion, please visit www.volusion.com.
About Harris Interactive®
Harris Interactive is a global leader in custom market research. With along and rich history in multimodal research, powered by our science andtechnology, we assist clients in achieving business results. HarrisInteractive serves clients globally through our North American, Europeanand Asian offices and a network of independent market research firms. Formore information, please visit www.harrisinteractive.com.
For more information, contact:Palak Shah1.800.646.3517Palak_Shah@volusion.com
For more information, go to www.marketwire.com
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