Beginning in early January 2009, consumers can recycle Brita water pitcherfilters through a program with Preserve®, the leading maker of 100percent recycled household consumer goods. Preserve offers anenvironmentally friendly recycling infrastructure for No. 5 polypropyleneplastic, a primary material in Brita pitcher filters, through its Gimme 5recycling and reuse program.

Preserve will collect the filters to use in its line of eco-friendly, 100percent recyclable personal care, tableware and kitchen products. Preserveproducts made in part from Brita filters will be available at leadingretailers, allowing consumers to purchase new sustainable products theyhelped create.

"By working with Preserve, we are able to strengthen our sustainabilitycommitment and identify a Brita filter recycling solution that is a win forconsumers, the environment and our company," said Don Knauss, chairman andCEO of The Clorox Company, makers of Brita products. "This initiative isone of many ways The Clorox Company is actively making its consumer productofferings more sustainable and creating positive impacts in the area ofwaste reduction."

In 2007, Brita launched its FilterForGood campaign to reduce plasticbottled water waste in landfills and made a strong commitment to continueto improve its environmental impact by focusing on a filter recyclingsolution.

"Sierra Club has been in discussions with Clorox about a recycling programand we are pleased Brita is bringing such a viable solution for filterrecycling to consumers," said Carl Pope, executive director, Sierra Club.

Each Filter Recycled

Preserve will recycle 100 percent of each Brita plastic pitcher filtercasing collected. The No. 5 polypropylene plastic from the casing will beused by Preserve in their line of products. The filter ingredients --activated carbon for creating great-tasting water and additional ion-exchange resin that reduces lead, mercury, copper, cadmium and zincthat might be found in tap water -- will be regenerated for alternative useor converted into energy.

"The Brita filter recycling program gives Brita pitcher filters new life asPreserve products," stated John Lively, director of environment andmaterial science for Preserve. "We calculated that the benefits of keepingBrita filters out of landfills outweigh the impact of shipping them forrecycling through this program."

Drop Off or Mail Options for Recycling

Consumers can drop off their used, dry Brita pitcher filters atparticipating Whole Foods Market stores or mail them directly to Preserve.Full details and instructions on both options, including a complete list ofGimme 5 stores, will be available at www.brita.com in early January 2009.

-- Drop off: Through the Preserve Gimme 5 program, select Whole Foods Market stores will begin collecting No. 5 plastics and used Brita pitcher filters.-- Mail in: Consumers who wish to mail in used Brita pitcher filters are encouraged to package the filter in a small, used box and send it via ground shipping. The box will also be recycled by Preserve.

Filter to Reduce Bottled Water Waste and Enjoy Healthier, Great-tastingWater

The filter recycling program builds on the success of Brita's FilterForGoodcampaign. Those who take the FilterForGood pledge to switch to a reusablebottle filled with filtered Brita water take action to protect the Earth bymaking a small lifestyle change. Now Brita users are making anotherpositive impact by recycling Brita pitcher filters.

Brita provides consumers with healthier, great-tasting water. Brita pitcherfilters reduce lead, mercury, copper, cadmium and zinc that might be foundin tap water. In addition, internal testing of Brita pitcher filtrationsystems has shown a reduction of pharmaceutical compounds found in tapwater, although a formal test protocol for claim certification has not beenestablished. Please note, substances reduced may not be in all users'water.

For more information visit: www.Brita.com and www.FilterForGood.com.

About The Clorox Company

The Clorox Company is a leading manufacturer and marketer of consumerproducts with fiscal year 2008 revenues of $5.3 billion. Clorox marketssome of consumers' most trusted and recognized brand names, including itsnamesake bleach and cleaning products, Green Works(TM) natural cleaners,Armor All® and STP® auto-care products, Fresh Step® and Scoop Away®cat litter, Kingsford® charcoal, Hidden Valley® and K C Masterpiece®dressings and sauces, Brita® water-filtration systems, Glad® bags,wraps and containers, and Burt's Bees® natural personal care products.With approximately 8,300 employees worldwide, the company manufacturesproducts in more than two dozen countries and markets them in more than 100countries. Clorox is committed to making a positive difference in thecommunities where its employees work and live. Founded in 1980, The CloroxCompany Foundation has awarded cash grants totaling more than $73.4 millionto nonprofit organizations, schools and colleges. In fiscal 2008 alone, thefoundation awarded $3.7 million in cash grants, and Clorox made productdonations valued at $5.3 million. For more information about Clorox, visitwww.TheCloroxCompany.com.

About Preserve

Preserve is the leading maker of performance driven and stylish 100%recycled household products. Preserve is powered by the recycling effortsof individuals and companies collecting #5 plastic -- such as yogurt cupsand other common household containers -- via Preserve's Gimme 5 program.The Gimme 5 program collects and transforms #5 plastics into new Preserveproducts; all recycling and manufacturing is done in the USA. Preserveempowers consumers to make everyday choices that are better for the earthwhile offering real solutions without compromise. Preserve's parentcompany, Recycline, was founded in 1996 to lead the way in mitigating theimpacts of the industrial age and to offer innovative solutions forconsumers and the earth. For more information, visit www.recycline.com.

Media RelationsGeorgeanna SmithEdelman312-233-1271georgeanna.smith@edelman.comDrew McGowanBrita510-271-7499drew.mcgowan@clorox.comC.A. WebbPreserve781-893-1032ca.webb@recycline.com