Cell C's network continues to grow quickly through both organic subscriberacquisition and through agreements with mobile virtual network operators.A high volume of SMS messages were sent over Cell C's network during lastNew Year's celebrations and this volume is expected to be even higher thisyear. Adding AirMessenger Router to Cell C's existing infrastructure willensure that the festive season's messaging spikes are efficiently managed,and showcases one of the major benefits of a tiered infrastructure byoffering a logical network expansion that enables Cell C to buy only thecapacity they need, when they need it.

With the growth of subscriber and messaging volumes comes an array ofunwanted and malicious messages, and rising SMS spam levels are creating aninternational problem. Fraudulent SMS traffic can degrade networkperformance, quality of service (QoS) and result in loss of revenue andincreased customer churn. Using Airwide's AirGuard AntiSpam technology isexpected to help Cell C maintain the quality of service on their networksand ensure satisfaction levels remain high for their customers.

"Airwide has been our preferred messaging infrastructure partner since werolled out our messaging network in 2001 and upgraded it again in 2006,"said Dennis Magaya, executive head of customer applications and services atCell C. "With the most recent expansion of our SMS architecture includingthe additional protections from spam, we are confident that we willcontinue to be able to offer our customers the optimal user experience --immediate response messaging in a well-protected environment. We are alsoconsistently reaping the benefits of the practical tiered architecturalapproach that lets us efficiently scale our network and resources based onour needs."

"With the increasing popularity of mobile messaging comes the need foradditional capacity as well as the need to protect the mobile network andsubscribers from increased security threats," said Rob Mathot, regionaldirector sub-Saharan Africa for Airwide Solutions. "Instead of forcingoperators to overbuy capacity in any one area, Airwide's tieredarchitectural approach offers pragmatic flexibility to scale resources insuch a way that mirrors growth, which is very important at this time in theglobal economy. In addition the network level protection againstfraudulent SMS traffic, such as provided by AirGuard AntiSpam, is sure toenhance subscriber satisfaction and experience with Cell C."

"Cell C has consistently expanded on its strong reputation for service andcompetitive pricing in the South African mobile market. Airwide was thelogical choice as a partner for us in helping Cell C to continue theirexpansion because of our track record together as partners, as well as theflexibility and robustness of its products, and its understanding of thecomplexities of messaging networks and mobile security," said Sipho NtshebeCell C Account Executive of Atos Origin.

The Airwide Fusion tiered architecture breaks up monolithic messaginginfrastructures into tiers, including: storage, access and delivery,control, and applications. Airwide's product portfolio addresses each ofthese tiers through componentized offerings that provide unprecedentedscalability and support multiple messaging types.

AirGuard AntiSpam enables operators to block spam messages that, forexample, could launch unwanted handset updates that could corruptsubscribers' phones, requiring expensive repairs. Operators will alsoprotect subscribers from fraud schemes in which a fraudster impersonates alegitimate subscriber's identity for the purposes of sending viruses orother destructive behavior.

Together, the tiered architecture combined with AirGuard AntiSpam's fraudprevention helps ensure that the messaging infrastructure only handlesvalid traffic.

About Airwide Solutions

Airwide Solutions is the leading provider of next-generation mobilemessaging and wireless internet infrastructure, applications and solutions.Its products help more than 140 wireless operators worldwide drive mobilemessaging usage and revenues and enable them to leverage multiple deliverychannels and next-generation infrastructure in new and more powerful ways.With a history of industry firsts -- including the first text message eversent, the introduction of the first SMS router, the first A2P MMS pushgateway and mobile service control which enables mobile context,personalization and profiling -- the company continues to pioneer newtechnologies. Airwide's open, tiered Fusion architecture offers mobileoperators advanced revenue options, a practical pathway to Mobile Messaging2.0 and a foundation to bridge mobile messaging and the mobile internet.

Airwide Solutions operates globally with offices in Europe, the Americas,Asia Pacific, India, the Middle East and Africa. For more information aboutAirwide Solutions, please visit www.airwidesolutions.com.

For further information please contact:Brenda SuarezAirwide SolutionsEmail: Email ContactTel: 781-229-2406 ext. 2731Gemma YatesMiLibertyEmail: Email ContactTel: +44 (0) 207-751-4444Kristin ConfortiPAN CommunicationsEmail: Email ContactTel: 978-474-1900