Press Release

Digital Christmas Greetings and Photo eCards From Smilebox Make Creative Holiday Wishes Affordable During Tough Economic Times

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Posted 18 November 2008 @ 07:00 am ET

REDMOND, WA -- (Marketwire) -- 11/18/08 -- According to a recent Nielsen study, more thanone-third of U.S. households plan to spend less during holiday 2008 ascompared to last year and only 6 percent plan to spend more. As economicuncertainty ushers in the holiday shopping season, consumers are turning toSmilebox to affordably send their Christmas greeting cards and scrapbooks to everyone on theirlist for free or as little as $2.99 for premium designs.

Buying and mailing traditional holiday photo cards can cost hundreds ofdollars whereas Smilebox photo greeting cards can bepersonalized and emailed to an unlimited number of people for less than thecost of one paper card. Smilebox's wide selection of animated holidaydesigns created by leading multimedia artists give customers dozens ofchoices for scrapbooking,recipes, invitations, greetings and slideshows -- all at areasonable cost and without sacrificing personalization or creativity.

"Our sales have more than tripled since this time last year and we continueto see strong month-to-month growth," says Andrew Wright, founder and CEOof Smilebox, Inc. "Smilebox is resonating with consumers as a result of itsconvenience, cost effectiveness and the emotional impact it generates."

Smilebox also offers convenience features that take the hassle out of theholidays, such as the ability to schedule a Smilebox to be emailed on aspecific date, such as Christmas Day or Eve, and allow recipients of anemailed Smilebox to save photos directly from the creation to theircomputer or save the entire Smilebox creation as a keepsake.

Smilebox lets customers create truly personal digital designs by simplydragging and dropping photos and videos into animated templates,personalize them with music and words, and share them via email, blog orprint.

The Smilebox catalog features more than 700 designs for every occasion fromleading providers such as Making Memories, K & Company, Anna Aspnes, DesignBy Dani, as well as the Smilebox Studio design team. Available for the PCor Mac platforms, Smilebox is available for free download atwww.smilebox.com.

About Smilebox, Inc.:

Smilebox is a photo-sharing servicethat lets consumers quickly turn life's moments into digital creations theycan share with others or save for themselves. Customers can choose fromhundreds of greetings, scrapbooks or slideshows, drop in their photos andvideos and add personal touches including music and text. They can email,blog or print their creations. Smilebox distribution partners includeHallmark Cards Inc., Hewlett-Packard, NBC Universal Inc., LifetimeEntertainment Services, Six Apart, Ltd., Atom Shockwave and Rogers MediaInc. Based in Redmond, Washington, Smilebox, Inc. was founded in 2005 byAndrew Wright.

Smilebox is a trademark of Smilebox, Inc. All trademarks and brands are thepropertyof their respective owners.

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Contact:Tamese RobinsonSmilebox, Inc.425-881-9475 ext. 216Email Contact- or -Yannis DosiosSmilebox, Inc.425-881-9475 ext. 222Email Contact


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