Emmis Interactive and Connecticut-based Maverick Media have been workingtogether since early 2007 to develop Maverick's interactive strategy,including consultation on organizational structure and planning, managementtraining, sales training and personnel.

"There is no question in our minds that the growth for Maverick Media willcome from aggressively and proactively penetrating the interactivemarketplace," Gary Rozynek, President and CEO of Maverick Media, said. "Whatwe've been able to do over the last 15 months on the revenue side with EmmisInteractive has proven without a doubt that we can win and prosper in this newspace. Our employees must be skilled at capturing this revenue opportunity,and we need to provide them with the best tools, training and technology forsuccess. That is why we are moving to Emmis Interactive's BaseStation(TM)content management system."

Maverick Media owns and operates 20 radio stations in four markets(Rockford, IL; Lima, OH; Santa Rosa, CA; and Eau Claire, WI).

"Maverick Media has built its interactive business with discipline and, asa result, has made extraordinary progress," Deborah Esayian, co-President ofEmmis Interactive, said. "The involvement of top management has made all thedifference -- they are truly committed to transformation."

BaseStation(TM), Emmis Interactive's proprietary content managementsystem, empowers local media companies with a best-of-breed technology suiteusers now expect from a progressive media site. From media management,interactive community tools and user-generated content, to detailed reportsthat measure audience behavior and advertiser return on investment,BaseStation(TM) gives local media clients a competitive edge in an environmentof changing expectations.

"We know you have to work at developing an interactive business -- butwith the investments we've made so far, we are already running a profitablenew media business," Rozynek added. "By partnering with Emmis Interactive, wehave been able to successfully convert our sales team into thinking aboutthemselves as integrated solutions specialists -- not spot sellers. And we'vebrought new talent into the company to help us maximize our opportunities withlisteners and advertisers using convergent media. With the ability to finelymeasure our audiences using BaseStation(TM), we will program our stationsbetter, market our brands better and provide better advertiser value provingreturn on investment -- that makes us an advertiser's partner of choice in acomplicated media landscape."

Since announcing in April that it would begin to market its services toradio broadcasters and other local media companies, Emmis Interactive hassigned on more than 120 non-Emmis stations to its successful interactiveplatform, with dozens signing up for Emmis Interactive's exclusive iTunesstorefront technology and premium products.

Emmis Interactive, Inc., an award-winning global software and consultingcompany, provides local broadcasters and publishers with profitable,sustainable interactive businesses. Combining years of broadcast andpublishing experience with cutting-edge technology and unparalleled service,Emmis Interactive empowers local media companies with a comprehensive digitalstrategy to maximize the value of their media brands. Services includeinteractive strategy for executive management, interactive sales training,content management consulting, proprietary technology platform and hostingservices, custom web-site design and interactive product development.

Emmis Interactive Inc. is an Emmis Communications Company. For moreinformation about Emmis Interactive, visit emmisinteractive.com .

Certain statements included in this report or in the financial statementscontained herein which are not statements of historical fact, including butnot limited to those identified with the words "expect," "will" or "look" areintended to be, and are, by this Note, identified as "forward-lookingstatements," as defined in the Securities and Exchange Act of 1934, asamended. Such statements involve known and unknown risks, uncertainties andother factors that may cause the actual results, performance or achievementsof the Company to be materially different from any future result, performanceor achievement expressed or implied by such forward-looking statement. Emmisdoes not undertake any obligation to publicly update or revise anyforward-looking statements because of new information, future events orotherwise.

SOURCE Emmis Interactive, Inc.