Austin, TX (PRWEB) November 18, 2008 -- nFusion, one of the country's fastest-growing integrated marketing agencies, today announced that Heelys (NSDQ: HLYS) has engaged nFusion to give the wheeled shoemaker's website a new look and feel. Work has already begun on the multi-phase, comprehensive redesign, which includes both front-end interface changes and a scalable back-end maintenance infrastructure ideal for future growth and globalization.

For more than eight years, Heelys' brand has enjoyed a strong foothold among children ages 6 - 14 and has seen the number of retailers carrying its shoes grow exponentially. Recently, the company realized the need to expand its market penetration with older teens while creating a more cohesive brand by rebuilding its website to engage its audiences more fully. To achieve this Heelys partnered with nFusion for a turnkey redesign strategy including a re-skin of the site launched earlier this month and a complete website overhaul from graphics and interface design to search engine optimization and management (SEO/SEM), Web analytics capabilities, content management and hosting.

"As we work to engage new markets and strengthen the integrity of our brand, nFusion's one-stop shop approach makes them very easy to work with," said Don Carroll, president and CEO of Heelys. "We're impressed with the breadth and depth of their services, especially their ability to track the success of our programs throughout the sales cycle and provide analytics that help us see, very quickly, where program adjustments may be needed so we can maximize our marketing dollars."

The initial redesign of the Heelys site includes improving the online interface and graphics. Later phases will treat visitors to a highly interactive online experience designed to be fun and informative with dynamic content including Team Heelys news, user-submitted videos, contests, product information and a virtual marketplace for resellers.

In addition, nFusion will develop all the corresponding SEO/SEM, Internet marketing and banner ads for a fully integrated marketing campaign. nFusion's back-end infrastructure support includes a content management system and Web hosting capabilities to enable Heelys to make its own Web updates for additional ease of use.

"Heelys is a cool company and they understand the importance of effective marketing and accurate measurement," said John Ellett, CEO of nFusion. "We're excited about bringing innovative digital marketing capabilities to a company as cutting-edge as they are."

About Heelys:
Heelys, Inc. designs, markets and distributes innovative, action sports-inspired products under the HEELYS® brand targeted to the youth market. The Company's primary product, HEELYS-wheeled footwear, is the patented dual-purpose footwear that incorporates a stealth, removable wheel in the heel. HEELYS-wheeled footwear allows the user to seamlessly transition from walking or running to skating by shifting weight to the heel. Users can transform HEELYS-wheeled footwear into street footwear by removing the wheel. HEELYS-wheeled footwear provides users with a unique combination of fun and style that differentiates it from other footwear and wheeled sports products.

About nFusion:
nFusion is an integrated marketing agency that combines the insight of a marketing consultancy, the creativity of an advertising agency and the expertise of an interactive shop to deliver distinctive, holistic marketing campaigns that produce real, measurable results. This award-winning agency acts as a trusted advisor to respected organizations such as Abbott Spine, Administaff, Anheuser-Busch, Dresser Wayne, Heelys and Nortel. As one of the country's fastest-growing agencies, nFusion helps clients successfully navigate the complexities of today's dynamic marketing environment by balancing traditional advertising with a targeted arsenal of digital capabilities that includes display advertising, website design and development, search and e-mail marketing and social media marketing. nFusion is headquartered in Austin, Texas, and can be found online at www.nfusion.com.

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