Laboratory Equipment is the leading publication for laboratory managers,supervisors, scientists, chemists and other lab personnel, with more than70,000 subscribers. Chromatography Techniques has a circulation of more than90,000.

"LaboratoryEquipment.com and ChromatographyTechniques.com are not justextensions of their publications, but will now serve as the primary source forall of the information on products and technologies that lab management andscientists need to perform their work more knowledgeably and productively,"said Tim Studt, editor-in-chief of both publications and websites.

"Our overall mission in the development of these websites was to make theminto communities for professionals in these fields, providing more contentthan the print version could possibly contain, plus making use of technologiesthat give users a more meaningful experience."

Visitors to the new websites can subscribe to daily news feeds via RSS,while easy-to-navigate tech resource sections are available for viewing whitepapers and application notes. Other sections include training, blogs,webcasts, podcasts, videos and links to professional associations andgovernment regulatory agencies. The site also includes access to thepublication, along with extensive content available only online.

The community-oriented approach enables users to communicate with andengage other professionals, whether discussing editorial content, askingquestions or providing feedback. With its RSS capabilities, users can sign upfor an automated news feed, while social bookmarking functions offeradditional user-interaction tools. "We want visitors to feel like the newwebsites belong to them, so all of the features are designed around theirneeds. This lets the websites serve as a marketplace of ideas," Studt said.

The launch of both websites is part of Advantage Business Media's ongoinginvestment in digital products, which has included an increase in interactivestaff and an extensive redevelopment of its information websites to take fulladvantage of the latest technologies. "We recognize the changing preferencesof the users of our content and the increasing demand for enhanced digitalmedia options," said Richard Reiff, CEO of ABM.

About Laboratory Equipment and Advantage Business Media:

For more than 45 years, Laboratory Equipment has been the leader inproviding news on the latest new products and technologies for the lab.Through http://www.LaboratoryEquipment.com and its print edition, the editorsprovide concise and insightful information on the latest scientificinstruments, software, supplies and equipment. Laboratory Equipment ispublished by Advantage Business Media (http://www.advantagebusinessmedia.com),whose diverse portfolio of online and print media reaches more than 1.2million professionals who are involved in research & development, laboratoryservices, life sciences, software development and communications, and includeengineers responsible for design, process, plant and facility management.

Contact: Susanne Foulds 973-920-7495 Susanne.Foulds@advantagemedia.com This release was issued through eReleases(TM). For more information,visit http://www.ereleases.com.

SOURCE Advantage Business Media