This new partnership provides customers of Cincinnati Bell with the optionof purchasing favorite mobile items via their cell phone or online usingPlayPhone's extensive catalog of top-branded content.

"Mobile users have become savvier and are finding off-deck downloads not asdaunting as they used to be," said Ron Czerny, founder and chief executiveofficer of PlayPhone. "As a result, we are very glad to work with forwardthinking carriers such as Cincinnati Bell to deliver an outstanding arrayof entertainment options."

Cincinnati Bell Wireless customers can access PlayPhone content via theirhandset or by visiting www.playphone.com. PlayPhone provides consumers witha new and exclusive media catalog that includes audio, video, and gamingcontent from all four major music labels and their artists, gamepublishers, and media companies such as SONY BMG, EMI, Disney, Vivendi, andSony Pictures Entertainment.

"Our customers deserve as many options as possible when looking forentertainment on their handsets," added Karen Bruce, product manager forwireless data at Cincinnati Bell. "PlayPhone's services help broaden ouralready robust entertainment for our valuable wireless customers."

In addition to operating its consumer-facing mobile destination atPlayPhone.com, PlayPhone powers mobile content destinations and promotionalofferings for entertainment and retail brands including Wal-Mart, ABCTelevision, Sony Pictures, SonyBMG, Cartoon Network, Adult Swim, Sega, RealNetworks, iPlay, and many more.

About Cincinnati Bell Inc.

With headquarters in Cincinnati, Ohio, Cincinnati Bell (NYSE: CBB) providesintegrated communications solutions-including local, long distance, data,Internet, and wireless services-that help keep residential and businesscustomers in Greater Cincinnati and Dayton connected with each other andwith the world.

In addition, businesses ranging in size from start-up companies to largeenterprises turn to Cincinnati Bell for efficient, scalable officecommunications systems as well as complex information technology solutions,including data center and managed services.

Cincinnati Bell conducts its operations through three business segments:Wireline, Wireless, and Technology Solutions. For more information visitwww.cincinnatibell.com.

About PlayPhone, Inc.

PlayPhone (www.playphone.com) is a leading global mobile media companypresent in over 25 countries throughout North America, Europe, Asia, andLatin America that provides cutting edge personalization and entertainmentcontent in English and Spanish to mobile consumers anytime, anywhere.PlayPhone founded the direct-to-consumer mobile media distribution standardin 2003 and continues to establish new means for delivering wirelessentertainment. PlayPhone is based in San Jose, Calif. and is funded by topventure firms Menlo Ventures, Cardinal Venture Capital, and Scale VenturePartners.

Media Contacts:Hugo ReyesPlayPhone, Inc.408.261.6200 xt.274Email ContactLisa McLaughlinCincinnati Bell Inc.513.368.1860Email Contact