The DM357 processor includes an ARM926EJ-S core that runs at 270 MHz, aswell as a co-processor to speed H.264, MPEG-4 and JPEG (HMJCP) processing, inaddition to an integrated video processing subsystem. The multiple codecoffering, EMAC functionality and performance features of the DM357 processor,coupled with a Digital Video Evaluation Module (DVEVM) development tool, helpscustomers quickly and easily develop end equipments that meet the needs ofdigital video markets.

"Now integrated with H.264, embedded EMAC, DDR2 and other systemperipherals, the DM357 is yet another offering from TI that allows developersto add functionality and value to their digital video solutions at minimalcost," said Jacob Alamat, product marketing manager for digital mediaprocessors, Texas Instruments. "The DM357 builds on the existing DaVincitechnology software framework, which allows customers to quickly develop ascalable product line on TI's digital media processors."

Additionally, developers can re-use intellectual property from the robustDaVinci technology portfolio (http://www.thedavincieffect.com/) or leverage IPfrom the vast open-source resources for ARM-based processing to speed themthrough the development process.

Advanced video performance

The DM357 processor achieves its impressive performance by integratingH.264 at D1 resolution and MPEG-4 encoding and decoding at 30fps per channel,as well as JPEG encoding and decoding at 50 MPixels per second. Theintegrated H.264 allows for increased compression for greater storage andstreaming capability.

The DM357 also includes a carefully selected suite of peripherals, such ashigh speed USB 2.0 On-The-Go and DDR2. The integrated EMAC, three videodigital-to-analog converters, a host port interface and even more systemintegration save developers more than US$4 in BOM, as well as the associatedmanufacturing and design costs compared to the use of discrete parts. Pricedat just over US$21 in 100 unit volume, the DM357 processor is an even greatervalue because it includes the integrated, production-quality H.264 in D1resolution, MPEG-4, JPEG and G.711 codecs without the need to pay licensingfees or royalties to TI with acceptance of a click-wrap legal agreement.

Complete hardware, software and tools solution

The DM357 processor and DVEVM take advantage of all the tools and supportincluded in the DaVinci technology portfolio to help OEMs save months of time.The application programming interfaces (APIs) common across DaVinci offeringsalso means that developers familiar with DaVinci technology or ARM developmentcan quickly begin creation of their products with virtually no learning curve.

When coupled with the DVEVM, developers are able to get startedimmediately with product development. The DVEVM helps them achieve thefastest possible time to market, with optimized MontaVista Linux, an ubootloader and drivers for the complete peripheral set. Rounding out the DVEVM arethe H.264, JPEG, MPEG-4 SP and G.711 codecs, plus Video Input/Output, AudioIn/Out, an external EMAC, USB 2.0 On-The-Go and JTAG for test.

Pricing and availability

The TMS320DM357ZWT processor is now open for order entry from TI and TIauthorized distributors. It is priced at US$21.22 in 100 unit volume. Thehighly integrated device is packaged in a 16 x 16, 0.8 mm pitch ball gridarray package. The TMDSEVM357 Digital Video Evaluation Module is also now openfor order entry at a cost of US$895. Codecs will be available for download inmid-December. For more information please visit http://www.ti.com/dm357pr.

About Texas Instruments

Texas Instruments (NYSE: TXN) helps customers solve problems and developnew electronics that make the world smarter, healthier, safer, greener andmore fun. A global semiconductor company, TI innovates through manufacturing,design and sales operations in more than 25 countries. For more information,go to http://www.ti.com.

Trademarks

DaVinci is a trademark of Texas Instruments. All other trademarks andregistered trademarks are the property of their respective owners.

SOURCE Texas Instruments Incorporated