ON Networks also announced that the first season of Smart Girls at the Party will be sponsored by Barbie®, an iconic brand that continues to encourage girls to be who they want to be - whether it's a princess, doctor, fashion model or president of the United States.

"The message that Smart Girls at the Party brings to girls is one that the Barbie brand continues to drive and we're thrilled to support this original series," said Stephanie Cota, Senior Vice President, Barbie Marketing.

Smart Girls at the Party celebrates young girls who bring hope and change to the world by being themselves. In each episode, Amy Poehler interviews a girl with a unique talent, community interest or point of view. The conversation ranges from the serious to the light-hearted. Girls offer spirited truths, proving that you don't have to be famous to be interesting or to make a difference in the world.

"Our goal was to create a show we would have loved to watch when we were young," said Meredith Walker, co-creator of Smart Girls at the Party. "We knew we wanted to honor real girls and their originality, and we knew we wanted to have fun doing it."

The inaugural season of Smart Girls at the Party will include eight short episodes released weekly plus a bonus interview episode with Amy Poehler, Meredith Walker and Amy Miles. The episodes are available exclusively through ON Networks at www.smartgirlsattheparty.com and its syndication partners, including iTunes, Adobe Media Player, and a set of targeted Web, digital TV and mobile providers.

"Original on-demand series like Smart Girls at the Party allow us to reinvent traditional TV show formats and explore new ways to reach and engage today's viewers," said Jen Grogono, co-founder and chief content officer of ON Networks. "We're honored to work with such talented and inventive show creators, as well as a sponsor like the Barbie brand who truly understand the value of bringing fresh, quality programming to young girls and their parents wherever and whenever they wish to watch."

In less than two years, ON Networks has become one of the largest independent distributors and producers of original, professional programming for digital platforms. The company and its shows have been widely recognized by new media leaders such as iTunes and the Webby Awards, and have received various industry accolades. For more information about ON Networks, visit www.onnetworks.com.

ON Networks, Inc., Original programming for Original people™

ON Networks® is a digital media innovator leading the change in how digital TV programs are created, distributed, consumed and sponsored. ON aligns innovative brands with fresh, original content and syndicates it to targeted and engaged viewers across its AllScreen™ Network. Based in Austin, Texas, ON is a privately-held company backed by Accel Partners, Austin Ventures, AT&T and S3 Ventures.

About Mattel

Mattel, Inc., (NYSE: MAT, www.mattel.com) is the worldwide leader in the design, manufacture and marketing of toys and family products. The Mattel family is comprised of such best-selling brands as Barbie®, the most popular fashion doll ever introduced, Hot Wheels®, Matchbox®, American Girl®, Radica® and Tyco® R/C, as well as Fisher-Price® brands, including Little People®, Power Wheels® and a wide array of entertainment-inspired toy lines. Mattel is recognized as one of the 100 Most Trustworthy U.S. Companies by Forbes Magazine and is ranked among the 100 Best Corporate Citizens by CRO Magazine. Committed to ethical manufacturing practices, Mattel marks a 10-year milestone in 2007 for its ever-evolving Global Manufacturing Principles and focus on sustainable business practices. With global headquarters in El Segundo, Calif., Mattel employs more than 30,000 people in 43 countries and territories and sells products in more than 150 nations. Mattel's vision is to be the world's premier toy brands -- today and tomorrow.

BARBIE and associated trademarks and trade dress are owned by Mattel, Inc. © 2008 Mattel, Inc. All Rights Reserved.

ON Networks is a registered trademark of ON Networks, Inc. AllScreen and Original Programming for Original People are trademarks of ON Networks, Inc. All other names may be trademarks or registered trademarks of their respective owners.