Kalorama Finds Demand for Smoking Cessation Drugs Still Strong Despite Chantix' Safety Issues
NEW YORK, NY -- (Marketwire) -- 11/19/08 -- With approximately 1.4 billion peopleworldwide addicted to nicotine and more than 5 million resulting deathseach year, there is a major global need for smoking cessations products, aswell as education and awareness measures to reduce the number of smokers. Anew report from Kalorama Information, "Smoking Cessation: World Markets,"finds a 32.6% increase in sales of smoking cessation products from 2006 to2007, due in large part to the approval of Pfizer's Chantix in late 2006.
"The overwhelming initial response to Chantix is evidence of an underservedmarket for prescription smoking cessation and a strong demand for effectivetreatments to assist in smoking cessation," notes Kalorama Informationanalyst, Melissa Elder. "Despite consumer demand, the prescription productpipeline is lagging, with no new approval expected before 2011."
Only a handful of companies are involved in this market and even fewer holdsignificant market positions. Due to minimal competition and the lack ofnew product approvals on the horizon, Pfizer will likely remain the leadingcompetitor throughout the forecast period, despite a significant drop insales for Chantix following the reports of safety concerns.
Kalorama Information's report "Smoking Cessation: World Markets," is acomprehensive guide providing detailed analysis on worldwide prescriptionand OTC drug markets. The report includes smoking incidence by region,health statistics, issues affecting the market, market estimates andforecasts to 2012, competitor analysis and reviews of products in eachsegment. For further information visit:http://www.kaloramainformation.com/redirect.asp?progid=13539&productid=1646594.
About Kalorama Information
Kalorama Information supplies the latest in independent market research inthe life sciences, as well as a full range of custom research services. Weroutinely assist the media with healthcare topics.
Please direct all media inquiries to:Andrea Hillerpress@kaloramainformation.comwww.kaloramaInformation.com
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