Telecom service providers are seeking to enhance the value of broadband,provide greater security and use their network infrastructure moreefficiently. In this one-day virtual trade show focused on DPI, Telephony will examinethe regulatory, technology and services issues of DPI and demonstrate howDPI usage can benefit both service providers and consumers. "This virtualshow was developed to bring together industry experts to address howtelecom service providers can leverage DPI for their businesses," explainedCarol Wilson, Editor-in-Chief of Telephony.

Accessible from any computer without having to download any proprietarysoftware, the "Telephony University" virtual show willsimulate a physical tradeshow. Attendees will watch live webcastpresentations in the auditorium, visit sponsor booths in the exhibitionhall, download white papers and collateral in the resource center, andnetwork with industry peers in the communications center. "ON24 VirtualShow is a completely customizable, 3D environment designed to giveattendees what they need, including powerful professional networking and aneasy-to-navigate user interface, while providing publishers with deepinsight into attendee behavior through our analytics and statisticsdashboard," explained Denise Persson, Chief Marketing Officer, ON24.

"As an organization, our objective is to leverage digital technology todeliver timely and relevant editorial and educational content to ourreadership," stated Wilson. "Virtual events are a natural extension of ourdigital strategy and how our readers are accessing information online. Wepartnered with ON24 because of its extensive experience delivering highlyinteractive and engaging virtual events."

About Telephony

Telephony is the leading information source for all communications serviceproviders: new and incumbent, wireline and wireless. Telephony deliversinsightful coverage of the news, technologies and business strategiesdriving the telecom industry. Telephony gives telecom marketers theopportunity to reach a focused service provider audience through integratedmarketing channels and custom opportunities. Whether in print, e-news,Webcasts, in person or online, Telephony delivers real-world intelligencethe telecom industry depends on. Visit us online atwww.telephonyonline.com.

About Penton Media, Inc.

Penton Media, Inc. is the largest independent business-to-business mediacompany in the U.S., serving more than six million business professionalsevery month. The company's market-leading brands are focused on 30industries and include 113 trade magazines, 145 Websites, 150 industrytrade shows and conferences, and more than 500 information data products.Headquartered in New York City, the privately held company is owned byMidOcean Partners and U.S. Equity Partners II, an investment fund sponsoredby Wasserstein & Co., LP, and its co-investors. For additional informationon the company and its businesses, visit www.penton.com.

About ON24, Inc.

ON24, Inc. (http://www.ON24.com) is theglobal leader of webcasting and virtual events solutions for demandgeneration and corporate communications. ON24 provides the most reliableand trusted solutions that enable organizations to plan, produce anddeliver cost-effective online events, including lead generation webinars,virtual shows, internal communications, continuing professional educationand executive announcements.

More than 700 global organizations in technology, publishing, life sciences, government, and financialservices rely on ON24, including Business Objects, Cardinal Health,Cisco Systems, United Business Media, Credit Suisse, U.S. Department ofEducation, GE Healthcare, IBM, Motorola, National Science Foundation,Penton Media, and Samsung. ON24 is headquartered in San Francisco, withoffices in Washington, D.C., New York, London and Beijing.

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MEDIA CONTACTS:Cece Salomon-LeeON24, Inc.Phone: 415-369-8332Email ContactBethany WeaverPenton MediaPhone: (216) 931-9551Email Contact