Press Release

Leading Global Online Publishing Provider Chooses Autonomy to Power its Ecommerce Portal

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Posted 20 November 2008 @ 04:00 am ET

CAMBRIDGE, England and SAN FRANCISCO, California, November 20/PRNewswire-FirstCall/ -- Autonomy Corporation plc (LSE: AU. or AU.L), aglobal leader in infrastructure software for the enterprise, today announcedthat leading global online publishing provider Zinio (http://www.zinio.com)has selected Autonomy's Meaning-Based technology to power its revolutionarynew global eStore feature called "Zinio INSIDE". Autonomy's coreinfrastructure software, the Intelligent Data Operating Layer (IDOL), wasselected after a competitive procurement because of its unique ability tounderstand the meaning of information from over 1,000 formats including text,audio and video, and over 100 languages, thus enabling Zinio's worldwideusers to benefit from unique conceptual retrieval and highly customizedrecommendations for sought-after content.

Powered by IDOL, Zinio INSIDE is the industry's first tool to allowInternet users immediate and unencumbered access to magazine and book contentpreviously only available in print, unlocking millions of premium pages from1,000 different titles for readers to explore, share, purchase and own. Givenits unique ability to extract the digital essence of content and identifypatterns between disparate pieces of information across distinct physicallocations and languages, IDOL enables Zinio readers to benefit fromsingle-point access to millions of stories, images, audio and video files atthe touch of a button. As readers locate the stories they are looking foralmost instantaneously, IDOL suggests relevant content based on a user'sexplicit and implicit history. Unlike legacy approaches which base theirrecommendations on the search and buying history of other users, Autonomy'stechnology automatically profiles web readers to suggest content that is anaccurate reflection of their interests, thus ensuring an unprecedented degreeof customization and a first-class user experience.

"As the global leader of digital publishing services, Zinio has alwaysprovided the most technologically-advanced, user-friendly, and richlyinteractive reading experience imaginable. Partnering with Autonomy to bringZinio INSIDE to internet users everywhere is a game-changing move that takesdigital publishing technology to the next level," said Richard Maggiotto,President and CEO of Zinio. "This program allows unprecedented access topremium content in its original layout, which readers can share throughvirtually any social community or viral-based application on the web.Employing Autonomy's Meaning-Based technology helps to personalize thisexperience for readers in a way that has never before been possible, allowingsearch across languages, images, even interactive content like video orflash."

"Today's content-hungry audiences are technically savvy and time-poor,demanding accurate results at the touch of a button and personalizedrecommendations," commented Dr Mike Lynch, CEO of Autonomy. "Forward-thinkingorganizations like Zinio embrace Meaning-Based technologies to provide thesedemanding audiences with a first-class user experience thus boostingconversion rates, encouraging customer loyalty, and driving trafficacquisition," added Lynch.

For more information on Autonomy's pan-enterprise platform, please visithttp://www.autonomy.com/enterprise-search.

About Zinio LLC

Zinio is the global leader in digital and interactive publishing productsand services, with over 1,100 digital magazine titles currently in itsstable. Partnering with American and International publishers, Zinio opensopportunities for revenue growth and wider circulation. Zinio also designsmarketing programs that focus on consumer acquisition and retention,cross-promotion, and driving revenue. Zinio is also the home of VIVmag(http://goreadgreen.com/), The Read Green Initiative(http://goreadgreen.com/), and Zinio's Industry Resource Center(http://blog.zinio.com/), a one-stop shop for relevant news, expert blogpostings, research, and case studies for advertisers and publishers.

As a worldwide distributor, Zinio has offices in San Francisco and NewYork and Distribution partners across the globe, including London, Madrid,Taipei, and Sydney. Zinio's partners include Bonnier, Hearst, IDG, Gruner +Jahr, Hachette Filipacchi, IPC Media, Mariah Media, McGraw-Hill, The NationalMagazine Company, Playboy Enterprises, Rodale, Rogers Publishing and ZiffDavis. Zinio is also the exclusive home of VIVmag, the world's first fullydigital and 100% interactive women's luxury publication. For moreinformation, or to purchase any of the digital magazine-specific titlesoffered by Zinio, please visit http://www.zinio.com.

About Autonomy

Autonomy Corporation plc (LSE: AU. or AU.L), a global leader ininfrastructure software for the enterprise, is spearheading the meaning-basedcomputing movement and was recently ranked by IDC as the clear market shareleader in enterprise search with market share nearly double that of itsnearest competitor. Autonomy's technology allows computers to harness thefull richness of human information, forming a conceptual and contextualunderstanding of any piece of electronic data including unstructuredinformation, be it text, email, voice or video. Autonomy's software powersthe full spectrum of mission-critical enterprise applications includinginformation access technology, pan-enterprise search, information governance,end-to-end eDiscovery and archiving, records management, business processmanagement, customer interaction solutions, and video and audio analysis, andis recognized by industry analysts as the clear leader in enterprise search.

Autonomy's customer base is comprised of more than 17,000 globalcompanies and organizations including: 3, AOL, BAE Systems, BBC, Bloomberg,Boeing, Citigroup, Coca Cola, Daimler AG, Deutsche Bank, Ericsson, Ford,GlaxoSmithKline, Lloyd TSB, NASA, Nestle, the New York Stock Exchange,Reuters, Shell, T-Mobile, the U.S. Department of Energy, the U.S. Departmentof Homeland Security and the U.S. Securities and Exchange Commission. Morethan 350 companies OEM Autonomy technology, including BEA, Citrix, EDS, HP,Novell, Oracle, Sybase and TIBCO, and the company has over 400 VARs andSystems Integrators. The company has offices worldwide. For more informationon Autonomy, please visit http://www.autonomy.com.

Autonomy and the Autonomy logo are registered trademarks or trademarks ofAutonomy Corporation plc. All other trademarks are the property of theirrespective owners. Editorial Contacts: Winifred Shum Autonomy (US) +1-408-771-6668 wshum@autonomy.com Edward Bridges Financial Dynamics (UK) +44-207-831-3113 edward.bridges@fd.com Jessica Herling Zinio +1-646-383-4054 Jherling@zinio.com David Vindel The Red Consultancy +44-207-025-6529 david.vindel@redconsultancy.com Laura Schaffer Cohn & Wolfe (US) +1-415-365-8557 Laura.schaffer@cohnwolfe.com Assia Svinarova Autonomy (UK) +44-1223-448000 assias@autonomy.comSOURCE Autonomy Corporation plc


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