Visual Bookmarks are tiny applications that sit on the phone's home screenand, when launched, open a specific mobile web page using the phone'sbuilt-in browser. Through a free, self-service system available to anyWAP-site owner, GetJar automatically creates Visual Bookmarks for all majorplatforms (Java, Symbian Series 60, UIQ, Windows Mobile, BlackBerry). Thisgives WAP sites the same phone home screen visibility as phone apps, and atno cost. WAP publishers need only specify their site's URL and upload agraphic.

Consumers download these Visual Bookmarks from GetJar, instantly adding ahandy shortcut to a favorite mobile website. For WAP publishers, a VisualBookmark can ensure that their site reserves a prominent spot on aconsumer's handset in the form of a familiar icon, driving adoption andusage. Research conducted by GetJar shows that visitors who have discoveredmobile sites through a Visual Bookmark are four to eight times more likelyto return to these sites, compared to those who discovered sites viaconventional online references such as search engines, SMS messages, adbanners, or WAP text links.

One mobile web portal currently using GetJar's free Visual Bookmark servicewith great success is Vuclip, a mobilevideo search and delivery service. "At Vuclip, we want to reduce barriersto entry for consumers using the mobile web, and bring video content to asmany mobile devices as possible," said Ashwin Puri, VP of businessdevelopment & marketing at Vuclip. "The GetJar Visual Bookmark serviceenables us to drive distribution globally across the more than 2,500devices we currently support. We have found that consumers using the GetJarVisual Bookmark come back to Vuclip almost eight times more frequently thanan average mobile web user."

"Our goal with our free Visual Bookmark service is to boost downloads andusage for mobile web publishers and application developers," said IljaLaurs, founder and CEO of GetJar. "A Visual Bookmark drives far moretraffic to a mobile site than sending URLs in SMS or relying on the user tobookmark the URL. It bridges the technical gap between entering the URL andgoing to the site -- something that's easy on a PC, but hard on a mobilephone. A Visual Bookmark makes mobile sites stickier, and Vuclip'sexperience proves that it works."

Creating a Visual Bookmark is easy

To create a free Visual Bookmark, a mobile application developer firstopens a free account on GetJar, then adds the web address, an eye-catchinggraphic icon, and a description of the service. Within 24 hours, GetJardevelops a set of Visual Bookmarks for that web address, compatible withJava, Symbian Series 60, UIQ, BlackBerry, and Windows Mobile phones. GetJaralso creates a special web address on GetJar for the Visual Bookmark, fromwhich consumers can download it. GetJar creates Visual Bookmarks at nocharge for the owner of any mobile-compatible website or web application.Once installed an a mobile phone as an icon, a Visual Bookmark resides onthe phone's display in the same area as other downloaded applications.

About Vuclip

Vuclip is the most widely used mobile video search portal in the world, andthe only true mobile video search and delivery solution that allows usersto access any video on the Internet and watch it on any video-enabledphone. Vuclip can find videos, transcode and optimize them 'on the fly,'and then deliver them to a user's mobile phone in real time. Vuclip alsoenables online publishers and content owners to mobilize their videocontent through its Vuclip Video APIProgram. Vuclip delivers high-quality mobile video streaming with arich multimedia experience across virtually any wireless network, carrierand mobile phone. www.vuclip.com

About GetJar

Founded in 2004, GetJar (www.getjar.com) (wap.getjar.com on a mobile phone)is the world's most popular mobile application distribution and developercommunity, with over 200,000 registered developer and beta-tester accounts.GetJar operates a groundbreaking business model in which all industrygroups from consumers and developers to publishers and advertisers areconnected in an interactive environment, which also gives users an activerole in product development. With over 300 million downloads from the sitein just two years, and currently averaging over 14 million downloads permonth, GetJar sits at the heart of the mobile development world, withvisitors to the site coming from 135 countries. GetJar is based in the UKand Lithuania.

Contact:Tim CoxZingPREmail Contact+1-650-369-7784