Ogilvy Healthworld, South Africa took home the Grand Global Award trophyfor Escapology 2008 under Healthcare Communication to the Professional, fortheir client Augmentim SR & ES-600. Ogilvy's challenge was to build on theprevious year's successful "Save the Chickens" campaign. "Save the BabyChickens" was launched and "The Underground Academy" for aspiringEscapologists was created. At the academy, baby chicks are taught how tobreak out of the coop; how to avoid ending up as chicken soup; whileshowing the world the real cure for colds and flu. Medical professionalswere also sent secret memos, under-cover invitations and interactive"Escapology Kits" as part of the launch for Augmentin ES 600.

Blue Shield of California was awarded the Grand Global under HealthcareCommunication to the Consumer/Patient for their "Chat Box" microsite. Thewinning work challenges the perception that health insurance companies arecold hearted; and promotes that Blue Shield of California shares people'sfrustrations. Solution: Blue Shield set up a "traveling box", allowingpeople to express their concern while becoming a part of Blue Shield'stelevision commercials as "talking heads". The comments from thecommercials were placed on the microsite, so people could learn about BlueShield's remedy for each problem. Blue Shield of California was alsoawarded a Global Award in the consumer category, DTC: Integrated MixedMedia for "Chat Box".

Germany took top honors in this year's Global Awards with eight GlobalAward trophies: BBDO Germany GmbH took home two awards for "Flowerpots" forclient Johnson and Johnson; Hamburg's kempertrautmann gmbh received honorsfor "Hotline" and also for "Brain", for their client Dextro Energy.Scholtz & Friends Hamburg GmbH, won for "The Fat Monuments", for GermanOlympic Sports Federation. In addition, Young & Rubicam Gmbh & Co. Kg tookhome a trophy for "Beauty of Growth", for Prevention of Skin Cancer; McCannErickson Frankfurt GmbH received a Global for "Dignity", for client KuntoSangmo - Lebens- und Sterbepraxis; and KNSK Werbeagentur GmbH receivedhonors for "No Pain" for client Johnson & Johnson.

The United States received a total of seven Global Awards. Winnersincluded: DraftFCB's concept video, for client Prolastin, "LungPreserver"; and CCG Medtamedia Inc., for their Testimonial Video forAricept. GSW Worldwide took home trophies for "Woozy World" for client MGIPharma; and also for "The (Slightly Confusing) History of Eczema" forclient Protopic. Digitas Health received a Global Award for their websitework on "Celebration Chain" for Arimidex; and Blue Shield of Californiawas honored with a Global Award for "Chat Box". ICC also won for their"Travelers Postcard Illustration Series" for Sanofi Pasteur VaccinePortfolio. England, Austria, Denmark, Switzerland and Belgium alsogarnered Global Award Trophies in this year's competition.

For the first time in The Global Award's history, Australian and NewZealand winners were announced live in Sydney. The weekend gala, hosted byMichael Demetriades, Global Awards Executive Director, was initiated byhealthcare creative directors who wanted to showcase work in their region.Four Global Awards went to Australian agencies, including: DDB Remedy fortheir work on Impotence Australia, and The Colorectal Foundation. GlobalAward Trophies also went to Ward 6 for Testogel and Currawong Productionsfor Christian Medical College.

All 2008 Global Awards entries were judged by a panel of industry expertsfrom companies around the world. Tom Domanico, Global Awards Chairman andCEO, Worldwide Creative Director of DraftFCB, New York commented, "Jurorsfrom preliminary judging panels around the world did a great job in judgingand selecting the best works... the caliber of the work has improved overprevious years and speak to the ideals of the Global Awards competition andthe healthcare communications industry... entries submitted from all overthe world truly make the Global Awards global."

All winning entries are featured in the Showcase section of our websitewww.theglobalawards.com, and are promoted by our network of representativesin 62 countries around the world.

All press inquiries are welcome and should be directed to Gayle Mandel:gmandel@newyorkfestivals.com.Ph: 1 212 643 4800

About the Global Awards

Now in their fourteenth year, The Global Awards are recognized as the onlyawards dedicated to excellence in healthcare communications on aninternational basis. Categories in The Global Awards extend over regional,national and continental boundaries, and reach out to healthcarecorporations, hospitals and education groups as well as to advertisingagencies, design studios and production companies. By broadening the focusbeyond advertising alone, the mission of The Global Awards is to lift theperception of creativity above clever headlines and smart design, and toexplore the feelings and emotions transmitted between a message's creatorand it recipient. The intellectual and emotional achievement ofcommunication transcends the barriers of distance, language and culture.The Global Awards honor this profound human connection. For moreinformation go to www.theglobalawards.com

About New York Festivals

The New York Festivals (NYF) oversees six international awardscompetitions: Advertising In All Media; Advertising In InnovativeMedia, Film & Video; Radio Programming & Promotion and TelevisionProgramming and Promotion. Entries to each of the competitions arejudged around the world by panels of peers in their respectiveindustries. In addition, NYF also oversees three stand-aloneinternational competitions: The Midas Awards for financial servicescommunications, the Global Awards for healthcare communications andthe AME Awards for advertising and marketing effectiveness. Foundedin 1957, NYF now has representation in 62 countries. For moreinformation, go to www.newyorkfestivals.com.

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Contact:Gayle MandelNew York Festivals260 West 39th Street, 10th FloorNew York, NY 100181 212 643-4800gmandel@newyorkfestivals.com