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Connect FKM Selected to Launch National Yellow Pages Program for American Association of Advertising Agencies
Lead Generation Division of FKM to Manage Both Print and Online Elements
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NEW YORK, NY -- (Marketwire) -- 11/24/08 -- The American Association of AdvertisingAgencies (4A's) has partnered with Connect FKM, the lead generationdivision of Houston-based agency FKM, to implement a nationwide print andInternet Yellow Pages program available to all 1,175 member agencies of the4A's.
The goal of the program is to create agency brand differentiation in theYellow Pages for agencies wishing to distinguish themselves as 4A'smembers. Member agencies will appear in a 4A's trademark, a call-out boxthat will allow higher visibility and credibility within the print YellowPages.
The 4A's trademark will appear under the heading of "Advertising Agencies &Counselors" in both print and online Yellow Page listings. According toKnowledge Networks/SRI, there are nearly two million searches made annuallyin the category of "Advertising Agencies & Counselors."
Harley Griffiths, Senior Vice President, Agency Relations & Memberships forthe 4A's, noted, "With print directories being one of the most commoninitial sources for business information, it only makes sense that ourmembers are prominently placed in the best position to capture thisaudience."
Election to the 4A's, the industry's national trade association, is thehighest professional recognition an advertising agency can achieve. 4A'smembership has been awarded to less than 10 percent of the more than 13,000agencies in the United States.
Dale Granda, Managing Partner of Connect FKM, said of the partnership,"Connect FKM considers this opportunity to provide lead generation andprogram management an honor and privilege. After all, they create thestandards by which agencies are measured. So to be selected as their agencyfor implementing print and interactive YP programs is some pretty excitingstuff. We want all 4A's members to be easily found when prospects andclients alike are searching."
The 4A's offers member agencies information and services on virtually everyaspect of running a communications agency, including research, agencymanagement and media services, as well as conferences, special events,insurance and employee benefits and government relations information andexpertise.
Connect FKM is the agency of record for Yellow Pages and lead generationprograms for clients such as ConocoPhillips, Waste Management, Daisy,Mission Foods, Centerpoint Energy, DriveTime, Greyhound, HCA and VisaInternational, among others.
About FKM
With $260 million in annual billings and 200 team members, FKM is a fullyintegrated agency with capabilities ranging from interactive, leadgeneration, mobile marketing, media and public relations. Clients includeWaste Management, Daisy Brand Foods, ConocoPhillips and American Greetings.FKM has offices in Houston, Dallas and Austin. For more information, visitFKM online at www.fkmagency.com.
About the 4A's
The American Association of Advertising Agencies is the national tradeassociation of the advertising agency business. The 1,175 member agencyoffices it serves in the U.S. employ 65,000 people, offer a wide range ofmarketing communications services, and place 80 percent of all nationaladvertising. The management-oriented association helps its members buildtheir businesses, and acts as the industry's spokesman with government,media, and the public sector. For more information visit our Web site atwww.aaaa.org.
For more information, call Melissa Stevens of FKM at (713) 867-3204
CONTACT:Melissa StevensFKM(713) 867-3204mstevens@fkmagency.com
The 4A's trademark will appear under the heading of "Advertising Agencies &Counselors" in both print and online Yellow Page listings. According toKnowledge Networks/SRI, there are nearly two million searches made annuallyin the category of "Advertising Agencies & Counselors."
Harley Griffiths, Senior Vice President, Agency Relations & Memberships forthe 4A's, noted, "With print directories being one of the most commoninitial sources for business information, it only makes sense that ourmembers are prominently placed in the best position to capture thisaudience."
Election to the 4A's, the industry's national trade association, is thehighest professional recognition an advertising agency can achieve. 4A'smembership has been awarded to less than 10 percent of the more than 13,000agencies in the United States.
Dale Granda, Managing Partner of Connect FKM, said of the partnership,"Connect FKM considers this opportunity to provide lead generation andprogram management an honor and privilege. After all, they create thestandards by which agencies are measured. So to be selected as their agencyfor implementing print and interactive YP programs is some pretty excitingstuff. We want all 4A's members to be easily found when prospects andclients alike are searching."
The 4A's offers member agencies information and services on virtually everyaspect of running a communications agency, including research, agencymanagement and media services, as well as conferences, special events,insurance and employee benefits and government relations information andexpertise.
Connect FKM is the agency of record for Yellow Pages and lead generationprograms for clients such as ConocoPhillips, Waste Management, Daisy,Mission Foods, Centerpoint Energy, DriveTime, Greyhound, HCA and VisaInternational, among others.
About FKM
With $260 million in annual billings and 200 team members, FKM is a fullyintegrated agency with capabilities ranging from interactive, leadgeneration, mobile marketing, media and public relations. Clients includeWaste Management, Daisy Brand Foods, ConocoPhillips and American Greetings.FKM has offices in Houston, Dallas and Austin. For more information, visitFKM online at www.fkmagency.com.
About the 4A's
The American Association of Advertising Agencies is the national tradeassociation of the advertising agency business. The 1,175 member agencyoffices it serves in the U.S. employ 65,000 people, offer a wide range ofmarketing communications services, and place 80 percent of all nationaladvertising. The management-oriented association helps its members buildtheir businesses, and acts as the industry's spokesman with government,media, and the public sector. For more information visit our Web site atwww.aaaa.org.
For more information, call Melissa Stevens of FKM at (713) 867-3204
CONTACT:Melissa StevensFKM(713) 867-3204mstevens@fkmagency.com
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