Press Release

Experian CheetahMail's Industry Expertise Continues to Attract Top Brands

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Posted 24 November 2008 @ 06:00 am ET

NEW YORK, Nov. 24 /PRNewswire/ -- Experian(R) CheetahMail(R), a globalleading provider of email marketing and customer intelligence technologies,today announced the recent addition of Orchard Supply Hardware, RedboxAutomated Retail, Talbots, The Picture People and Wenner Media to its clientroster. Experian CheetahMail's industry expertise, established reputation andhighly regarded account management and professional services offerings arewhat clinched each brand's decision to sign on with the email serviceprovider.

Over the past few years, Experian CheetahMail has experienced tremendousgrowth, technological advancement and global expansion, which has led to theextensive development of strong and proficient deliverability, creative,account management and professional services teams. These advancements havegiven the provider a stronghold over its peers in the email services landscapeand provided its clients with all the resources they need to succeed. Inaddition, the flexible nature of the service offerings in full-service,self-service and collaborative environments provide Experian CheetahMailclients with the custom solutions best fit for each brand's unique needs.

"We chose to work with Experian CheetahMail because they had thehigh-quality strategic, creative and professional services options we werelooking for," said Elizabeth Arnold, consumer marketing manager for RedboxAutomated Retail. "We feel confident that these offerings, combined withCheetahMail's expertise and experience in the media space, make them the idealpartner to help us effectively connect with our customers on a trulyindividualized, one-to-one level."

As the holiday season approaches and online activity escalates,competition among businesses for consumer attention is gaining momentum acrossall verticals. Email marketing serves as the ideal solution for engaging savvyshoppers this year, which makes choosing a partner with the right technology,expertise and support an essential task for marketers seeking effective andresponsible campaign execution.

"The quantifiable nature of the email channel presents marketers withunique opportunities to engage their customers with communications thatresonate and encourage interactivity," said Matt Seeley, Experian CheetahMailpresident. "Brand leaders are looking for ways to be more responsiblemarketers, and by partnering with Experian CheetahMail, these innovativebrands will have the technology, strategy, service and expertise to help themgarner high ROI and deepen customer loyalty. We are thrilled to welcome thebiggest names in the world today to the Experian CheetahMail family."

About Experian CheetahMail

Experian CheetahMail is the trusted service provider of email marketingand customer intelligence technologies for top enterprises worldwide. With theindustry's largest client services teams, feature-rich email technology and abroad range of data management options, Experian CheetahMail enables clientsto build data-driven, relevant relationships with their customers. Servicingthe world's most recognizable brands, Experian CheetahMail has a globallydiverse client base that includes Barclays, Borders Books, DiscoveryCommunications, H&R Block, KLM, Sears Holdings Corporation and Wyndham Hotels.Experian CheetahMail, a business unit of Experian Group, plc (LSE: EXPN), wasfounded in 1998 and is headquartered in New York City, with offices in LosAngeles, San Francisco, London, Dublin, Amsterdam, Paris, Barcelona andMelbourne. For more information, please visit http://www.cheetahmail.com oremail info@cheetahmail.com.

SOURCE Experian CheetahMail


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