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Christian Siriano, Well Known as Project Runway's Season Four Winner, and Payless ShoeSource, Sign Deal for Exclusive Designer Footwear Label Available Only at Payless
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TOPEKA, Kan., Dec. 1 /PRNewswire-FirstCall/ -- Payless ShoeSourceannounced today that it has signed a deal with fashion designer ChristianSiriano, who launched his career when he won season four of Bravo's ProjectRunway reality fashion series. After presenting his first stand-alonecollection for Spring 2009 to critical acclaim during New York Fashion Weekthis past September, Siriano will now expand to create the Christian Sirianofor Payless designer label -- his first-ever footwear and handbag collection.
The new collection will be unveiled at Siriano's runway show at New YorkFashion Week next February and then exclusively available in Payless storesand Payless.com in fall '09.
"Christian is among the next great American fashion designers, and we arethrilled to continue to expand the Payless Designer Collections and to addChristian as our newest designer partner," said LuAnn Via, president and chiefexecutive officer of Payless ShoeSource. "His talent, experience andpersonality provide a winning combination, and we are excited to see hisdesigns come alive on the runway next February and to bring them to shoppersacross America next fall season."
Since his Project Runway fame, Siriano has gone on to build his label,Christian Siriano, with a strong celebrity following including VictoriaBeckham, Anne Hathaway, Heidi Klum, Becki Newton and Vanessa Williams, amongothers.
The deal covers multi-season collections including footwear and handbagsfor women. Price points are expected to be in the $25 - $45 range.
"I'm so excited to design and create with such an amazing brand that isall about fashion and trend but, most importantly, is also aboutaffordability," said Siriano. "I've already been working with the PaylessDesign Team in New York, and I can't wait to see how they will take the high-end shoes and bags I'm designing for the runway and turn them into pieces thateveryone can buy. I'm all about the runway and the sidewalks!"
About Payless Designer Collections & Guest Designers
Payless is on a mission to democratize fashion and design in footwear andaccessories. The Payless Designer Collections -- seasonal lines of originalfootwear and handbags created by fashion designers and hot off the runway --are a key piece of that strategy.
Siriano joins Abaete for Payless designer Laura Poretzky, Lela Rose andthe Lela Rose for Payless label, Stacey Bendet with alice + olivia for Paylessand style icon Patricia Field with Patricia Field for Payless capsulecollections. This select group of fashion designers and stylists createdesigner footwear and accessory collections for Payless featuring the latestrunway and red carpet styling details. Each collection is unique andreflective of the designer's signature style. Payless' designer collectionsare among the most broadly distributed designer footwear lines available inthe United States today.
About Christian Siriano
Please see http://www.christianvsiriano.com for information. ChristianSiriano is represented by Designers Management Agency.
About Payless
Payless ShoeSource, Inc., a unit of Collective Brands, Inc., is thelargest specialty family footwear retailer in the Western Hemisphere and isdedicated to democratizing fashion and design in footwear and accessories andinspiring fun, fashion possibilities for the family at a great value. As ofthe end of second quarter 2008, the company operated more than 4,500 stores.In addition, customers can buy shoes over the Internet through Payless.com(R)at http://www.payless.com.
Collective Brands, Inc. (NYSE: PSS) is a leader in bringing compellinglifestyle, fashion and performance brands for footwear and related accessoriesto consumers worldwide. The company operates three strategic units coveringa powerful brand portfolio, as well as multiple price points and sellingchannels including retail, wholesale, ecommerce and licensing. CollectiveBrands, Inc. includes Payless ShoeSource, focused on democratizing fashion anddesign in footwear and accessories through its more than 4,500-store retailchain, with its brands American Eagle(TM), Airwalk(R), Dexter(R), Champion(R)and designer collections Abaete for Payless, Lela Rose for Payless and alice +olivia for Payless, among others; Stride Rite, focused on lifestyle andathletic branded footwear and high-quality children's footwear sold primarilythrough wholesaling, with its brands including Stride Rite(R), Keds(R),Sperry Top-Sider(R), Robeez(R), and Saucony(R), among others; and CollectiveLicensing International, the brand development, management and globallicensing unit, with such youth lifestyle brands as Airwalk(R), Vision StreetWear(R), Sims(R), Lamar(R) and LTD(R), World Snowboarding Championships(TM),Sugarboards(R), Carve(R), genetic(R), Dukes(TM), Rage(R), Ultra-Wheels(R), andSkate Attack(R) brands. Information about, and links for shopping on, each ofthe Collective Brand's units can be found at http://www.collectivebrands.com.
SOURCE Payless ShoeSource, Inc.
"Christian is among the next great American fashion designers, and we arethrilled to continue to expand the Payless Designer Collections and to addChristian as our newest designer partner," said LuAnn Via, president and chiefexecutive officer of Payless ShoeSource. "His talent, experience andpersonality provide a winning combination, and we are excited to see hisdesigns come alive on the runway next February and to bring them to shoppersacross America next fall season."
Since his Project Runway fame, Siriano has gone on to build his label,Christian Siriano, with a strong celebrity following including VictoriaBeckham, Anne Hathaway, Heidi Klum, Becki Newton and Vanessa Williams, amongothers.
The deal covers multi-season collections including footwear and handbagsfor women. Price points are expected to be in the $25 - $45 range.
"I'm so excited to design and create with such an amazing brand that isall about fashion and trend but, most importantly, is also aboutaffordability," said Siriano. "I've already been working with the PaylessDesign Team in New York, and I can't wait to see how they will take the high-end shoes and bags I'm designing for the runway and turn them into pieces thateveryone can buy. I'm all about the runway and the sidewalks!"
About Payless Designer Collections & Guest Designers
Payless is on a mission to democratize fashion and design in footwear andaccessories. The Payless Designer Collections -- seasonal lines of originalfootwear and handbags created by fashion designers and hot off the runway --are a key piece of that strategy.
Siriano joins Abaete for Payless designer Laura Poretzky, Lela Rose andthe Lela Rose for Payless label, Stacey Bendet with alice + olivia for Paylessand style icon Patricia Field with Patricia Field for Payless capsulecollections. This select group of fashion designers and stylists createdesigner footwear and accessory collections for Payless featuring the latestrunway and red carpet styling details. Each collection is unique andreflective of the designer's signature style. Payless' designer collectionsare among the most broadly distributed designer footwear lines available inthe United States today.
About Christian Siriano
Please see http://www.christianvsiriano.com for information. ChristianSiriano is represented by Designers Management Agency.
About Payless
Payless ShoeSource, Inc., a unit of Collective Brands, Inc., is thelargest specialty family footwear retailer in the Western Hemisphere and isdedicated to democratizing fashion and design in footwear and accessories andinspiring fun, fashion possibilities for the family at a great value. As ofthe end of second quarter 2008, the company operated more than 4,500 stores.In addition, customers can buy shoes over the Internet through Payless.com(R)at http://www.payless.com.
Collective Brands, Inc. (NYSE: PSS) is a leader in bringing compellinglifestyle, fashion and performance brands for footwear and related accessoriesto consumers worldwide. The company operates three strategic units coveringa powerful brand portfolio, as well as multiple price points and sellingchannels including retail, wholesale, ecommerce and licensing. CollectiveBrands, Inc. includes Payless ShoeSource, focused on democratizing fashion anddesign in footwear and accessories through its more than 4,500-store retailchain, with its brands American Eagle(TM), Airwalk(R), Dexter(R), Champion(R)and designer collections Abaete for Payless, Lela Rose for Payless and alice +olivia for Payless, among others; Stride Rite, focused on lifestyle andathletic branded footwear and high-quality children's footwear sold primarilythrough wholesaling, with its brands including Stride Rite(R), Keds(R),Sperry Top-Sider(R), Robeez(R), and Saucony(R), among others; and CollectiveLicensing International, the brand development, management and globallicensing unit, with such youth lifestyle brands as Airwalk(R), Vision StreetWear(R), Sims(R), Lamar(R) and LTD(R), World Snowboarding Championships(TM),Sugarboards(R), Carve(R), genetic(R), Dukes(TM), Rage(R), Ultra-Wheels(R), andSkate Attack(R) brands. Information about, and links for shopping on, each ofthe Collective Brand's units can be found at http://www.collectivebrands.com.
SOURCE Payless ShoeSource, Inc.
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