The media start up, which has been profitable since inception, has onlyraised $1.5 million in seed funding to assemble the largest technologyaudience in the US in just two years versus hundreds of millions of dollarsand a dozen years estimated to have been spent by legacy tech mediacompanies such as CNET and IDG.

NetShelter Technology Media brings together a publisher network of over 150niche content sites alongside recently launched owned-and-operated programssuch as TopTechGifts.com (http://www.toptechgifts.com/) and the upcomingLast Gadget Standing (http://lastgadgetstanding.com/) to offer marketers ahighly integrated, customizable platform to directly engage with highlyaffluent and passionate tech audiences.

NetShelter Technology Media helps marketers to target and connect withcontextually relevant audiences, allowing them to integrate their contentin innovative ways, and deepens their engagement by becoming part ofongoing community discussions. NetShelter works very closely with brandadvertisers such as Sprint, RadioShack, Verizon, Nokia, and Panasonic andbrings together the expertise, content and editorial resources from itspublisher network to produce scalable programs that enable marketers tointegrate their brand and products within lively community discussions suchas blogging about their products and offerings alongside independentpublishers.

"It has taken NetShelter Technology Media 2 years to surpass the audiencesize and composition that legacy tech publishing companies have struggleddecades to get to since they were encumbered by inherited print-basedmodels that are highly inefficient in the online era. NetShelter's rapidclimb to number one in Tech highlights the major shift to an entirely newecosystem of an open media publishing model which we empower," says PeymanNilforoush, NetShelter's CEO and Co-Founder.

NetShelter Technology Media entered the comScore top 100 Web Propertieslist in September 2008. According to October comScore data, NetShelter notonly has a larger audience than CNET, its audience is also more engaged andloyal. Some highlights from comScore:

Visitors spend a staggering 47 minutes longer on NetShelter TechnologyMedia properties than on CNET's (111 minutes versus 64 minutes)

NetShelter Technology Media has significantly higher Total Pages Viewed at195 million versus 87 million for CNET)

NetShelter Technology Media properties receive 35.3 million total monthlyvisits (vs. 24.7 million for CNET).

Launched in 1999 as NetShelter, Inc., NetShelter Technology Media(www.netshelter.net) first pioneered the concept of the vertical medianetwork assembling the largest technology-oriented audiences in the worldvia the NetShelter Branded Network (NSBN) in May 2006 and helping leadinginteractive advertising agencies and marketers engage with their coretarget audience of technology, IT buyers and influencers. NetShelterTechnology Media reaches 50 million unique visitors worldwide according tocomScore and is ranked number 1 in reaching technology audiences online inU.S. In a fragmented online media landscape NetShelter Technology Media isthe new platform for technology publishing online. It partners with the topindependent voices in the technology industry and helps them grow theirmedia business. NetShelter's goal is to become the leading global mediacompany for the technology sector.

Contact:George SimpsonGeorge H. Simpson Communications203.521.0352Email Contact