Visible World and Ensequence demonstrated this new advanced advertisingsolution to a group of industry professionals consisting of cable operatorsand programming providers at the CableLabs® Interop in Louisville,Colorado. This represents the first integrated standards-based platform forsupporting targeting, measurement, and interactivity and provides an openfoundation to support other emerging offerings.

"Visible World's intelliSpot® Connect platform is now uniquely positionedto support the key tenets of advanced television advertising, offeringaddressable advertising, measurement and interactivity based on openstandards," said Gerrit Niemeijer, CTO of Visible World. "Our integrationwith Ensequence at the CableLabs Interop event demonstrated how addressableadvertising can be seamlessly mixed with interactive advertising based onthe EBIF standard."

"Ensequence is enabling advertisers to engage consumers like never beforewith dynamic interactive television experiences. We're also making itpossible for advertisers to measure viewer engagement and maximize theirreturn on investment," said Peter Low, Ensequence President and COO."Combined with Visible World's addressability platform, our viewer behaviormetrics deliver significant accountability to advertisers for theirtelevision investment, allowing them to instantly refine their campaignsfor even greater effectiveness."

About Visible World

Visible World, the creator ofthe Emmy award-winning intelliSpot® video advertising solution, enablestelevision advertisers to efficiently customize, effectively target, andrapidly change their commercial messages to address diverse audiences andbusiness situations. intelliSpot® campaigns increase relevance andengagement by enabling real-time changes to offers, products, and creativecontext based on geography, programming, inventory levels, time of day,weather, and other data-driven conditions. Today, Visible World helps over150 national advertisers reach consumers in ~100 million U.S. televisionhouseholds and across more than 1,500 major websites with intelliSpot®campaigns.

About Ensequence

Ensequence, the interactivetelevision company, is making TV new again. Ensequence delivers the reachand branding power of television with the engagement and measurability ofthe Internet. The company partners with the world's leading programmers,advertisers and distributors to create interactive television experiencesthat can be delivered across a wide range of platforms -- including cable and satellitetelevision, broadband, mobile devices and Blu-ray Discs. Thecompany's award-winning software and professional services enable itsclients to quickly build and deploy a high volume of sophisticated androbust interactive television experiences. Ensequence software and servicesalso enable its clients maximize return on investment by measuring viewerbehavior and engagement.

Ensequence clients include: MTV Networks, NBC Universal, ESPN, The WaltDisney Company, Major League Baseball Advanced Media, QVC UK, HSN, Nike,Ford Motor Company, Hewlett-Packard, Comcast Corporation, DIRECTV, TimeWarner, DISH Network, Verizon Communications and British Sky Broadcasting.To experience the future of television, visit www.ensequence.com.

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Contacts:Rachel HonigJoe VasquezG.S. Schwartz & Co.(212) 725-4500Email ContactEmail ContactJessie DawesEnsequence212-358-8994Email Contact