"We're very proud of our partnership with the Coca-Cola Company," saidMichael Coleman, managing director of the Chicago office of AnthemWorldwide, "and honored that Anthem was engaged to help Coke create anddevelop the package design system and standards for the company's specialpackaging that was deployed before, during and after the Beijing OlympicGames."

Coca-Cola's road to Beijing began with its first Olympic sponsorship in1928 and continued 80 years later with a 150-country Olympic marketingblitz. In their largest effort ever, Coke turned to Anthem's parentcompany, Schawk, Inc., and to Anthem to translate its Olympicscommunications strategy to packaging. Faced with balancing the company'svisual identity standards with the International Olympic Committee'sstandards, the "Coke Side of Life" campaign principles, as well as theBeijing Olympics identity, Anthem found its own challenges of Olympicproportions.

With a team drawn from Anthem Worldwide offices globally, Anthemcollaborated with a consortium of Coke's global design partners to inspirepeople to live on the "Coke Side of Life" coupled with the notion ofOlympic possibilities. The package guidelines and standards incorporatedbrand elements drawn from East and West to position Coca-Cola as an activeparticipant in the Beijing games, not a passive sponsor. The guidelinesoffered freedom for localization within a framework of global consistencythat was adopted by key regions around the globe.

"This was a great opportunity to showcase Anthem's creative community fromaround the world," said Chris Plewes, global executive creative director ofAnthem Worldwide. "In keeping with the Olympic spirit, our offices fromAsia Pacific, North America and Europe participated to deliver a true 'Eastmeets West' design."

"A critical element of the program's success was leveraging a wide range ofour Company's talents," said Anne Marie Pagliacci, executive vicepresident, managing group director of Anthem Worldwide, "from strategic tocreative to executional. It's a real world example of a progressiveclient's embrace of brand point management to deliver a compelling andconsistent brand experience. With millions of consumers engaging with theOlympic packaging, Anthem helped Coke realize its bold, empowering andpositive vision for the Beijing games."

Anthem Worldwide, a Schawk Strategic Design Company, is an integratedglobal network that provides innovative solutions to articulate, unify andmanage brand impact. Anthem creates compelling brand experiences byaligning its strategic, creative and executional talent worldwide with thebusiness needs of companies seeking a competitive advantage. Anthem offersa full range of branding and design services to our clients includingCampbell's, Coca-Cola, E-Mart, Foster's, General Electric, Hbc,Kimberly-Clark, Microsoft, Nestlé, Procter & Gamble, Revlon, Safeway andUnilever. With our network of world-class design professionals in 11offices, Anthem is presently located in Chicago, Cincinnati, London,Melbourne, New Jersey, New York, San Francisco, Singapore, Sydney, Toronto,and York (U.K.). For more information on Anthem, please visithttp://www.anthemww.com

Schawk, Inc., (NYSE: SGK), is a leading provider of brand point managementservices, enabling companies of all sizes to connect their brands withconsumers to create deeper brand affinity. With a global footprint of morethan 60 offices, Schawk helps companies create compelling and consistentbrand experiences by providing integrated strategic, creative andexecutional services across brand touchpoints. Founded in 1953, Schawk istrusted by many of the world's leading organizations to help them achieveglobal brand consistency. For more information about Schawk, visithttp://www.schawk.com

Schawk invites Industry Thought Leaders to participate in BRANDSQUARE aone-of-a-kind, exclusive online marketing community. Visithttp://brandsquare.com and register to become a member.

To gain further understanding on the important role of brand pointmanagement -- from ideation to execution -- to deliver compelling andconsistent brand experiences on a global scale, please access Schawk'sWhite Paper "Brand Point Management: Creating Compelling and ConsistentBrand Experiences" by visitingwww.docstoc.com/search/brand-point-management/?catfilter=1.

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For more information, please contact the following:Jennifer AdamsSchawk, Inc.Corporate Communications(513) 562-3506jennifer.adams@schawk.comMichael ColemanAnthem WorldwideManaging Director (Chicago)(312) 335-2545michael.coleman@anthemww.com